The design of a newsletter is always a challenge. You have to create a fun first impression. But at the same time, you need to think about each element that can immediately be seen in the first time someone looks at your email. The newsletter of the British Moo that landed in our inbox, meets all those requirements.
Moo is an online print business. They help their customers print things like business cards, postcards and minicards, stickers and more, making it easy for them to share information about themselves or their business in the real world. Because they operate in the digital world, email marketing is an important aspect of their marketing. And they have done their homework: the header of their newsletter is proof.
1. The subject line is important. But in a lot of webbased email clients, the first letters of the email messages is also shown. We call this the preheader. Moo used this wisely, because they put a marketing slogan as their first text. And this slogan completes the subject line perfectly.
2. The newsletter is primarily for customers. But a little guerilla marketing through social media is definitely a bonus. Therefore, they strategically placed social media buttons at the top. Clicking happens almost automatically.
3. This one’s a classic. But sometimes it’s forgotten anyway. Not every email client displays your email as you intended. That’s why a professional email marketing platform always provides you with a web versionof your message. But then of course you shouldn’t not forget to give the link.
4. Ending up in the inbox of the reader. It’s still a challenge. If your reader adds you to his contact list, then you have a huge advantage in the email client. You’ll get whitelisted. Also note the address. It is not an impersonal ‘no-reply’, but a specific address for the newsletter.
5 The visual aspect is important in communication. Your logo, your brand should clearlybe present in your layout. And since people read from left to right and top to bottom, your logo should be at the top left. Check!
6 Tell your leader clearly what you’re sending. Everything Moo does, they do with a wink. It is not just ‘newsletter’, it’s the ‘Mooletter’. A smile helps a reader remember a message more easily.
7. A lot has been written about frequency. There is no golden rule. It depends on the type of product you sell. What is important? The reader should clearly know which frequency he has chosen. Plus, it should be clear at a glance that he’s not reading an old email.
8. Try to increase your reach. Moo does this by encouraging their readers to inform their friends about their existence. They can use a personal url. Readers who share get a reward.
9. If the call to action wasn’t clear enough under 8, then there is this button.In the logical extension of the offer, the tendency to click can hardly be restrained. Click!
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