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5 ideas to steal from Telenet

From time to time we receive a great email in our inbox, where we can easily get some great ideas. A new television app unites lots of classical elements in one email message.

telenet_voorbeeldBut they combine them in such a way, that you can immediately understand the message. Telenet announces a new version of its Yelo Play. We highlight 5 ideas.

1 The start

In a recognizable element – in every message they use this as a starting point – they combine three email marketing elements. The logo on the left, the subject one the right and on top the link to the web version. They created it in such a way that you immediately see what this email is about. The subject line also got a category: this email contains info, so it’s important to read!

2 The essentials

The second yellow block contains all the essentials. The color of the logo is repeated. It’s never wrong to repeat your look & feel in your digital communication. They use an image to show the product and a headline to tell your there are lots of new possibilities. This badge, combined with the opener, should be enough to spark the reader’s interest. Both shapes also show a visual entity that will look great in the preview screens of most email clients.

3 Show television with television

In a video they show you all you need to know. And it suits the context very well. Using a video you can really score some points with your readers. The only problem is that videos aren’t supported by all email clients. Clicking on the image – which it actually is – will take you to the video in your browser. Maybe an extra tip. You can embed your video in a landing page, to use the extra space for additional information and branding.

4 A list always works

A message in a continuous text, that’s something dreadful that you don’t really want to start processing. Short items in lists works a lot better and is more enjoyable. This is what they use in number 4. They help the reading eye a little more by putting the keywords in bold. And why not replacing bullets by numbers? It opens the door for a good subject lines: 5 benefits to…

5 A double Call to Action

Of course you need to finish your message with a call to action. This is where the conversion needs to follow – for those people that didn’t leave using the video. The world of apps in divided by 3 operating systems. Two of those are available today. The reader can directly jump to its own version by using the accompanying button. A fun example, but you can apply this idea for multiple purposes. A different button for men and women, or the option between a city trip or a skiing holiday. It’s the reader who decides. But in this way, he will get an immediate overview of the possibilities.

Dec 19, 2014Michelle Dassen
Previous storyDon’t get blinded by reading rates, focus on viewing rates as well!Next story3 big trends in email marketing that you need to keep an eye on!
Home 5 ideas to steal from Telenet
7 years ago Uncategorized405
Michelle Dassen
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