From time to time we receive a great email in our inbox, where we can easily get some great ideas. A new television app unites lots of classical elements in one email message.
But they combine them in such a way, that you can immediately understand the message. Telenet announces a new version of its Yelo Play. We highlight 5 ideas.
1 The start
In a recognizable element – in every message they use this as a starting point – they combine three email marketing elements. The logo on the left, the subject one the right and on top the link to the web version. They created it in such a way that you immediately see what this email is about. The subject line also got a category: this email contains info, so it’s important to read!
2 The essentials
The second yellow block contains all the essentials. The color of the logo is repeated. It’s never wrong to repeat your look & feel in your digital communication. They use an image to show the product and a headline to tell your there are lots of new possibilities. This badge, combined with the opener, should be enough to spark the reader’s interest. Both shapes also show a visual entity that will look great in the preview screens of most email clients.
3 Show television with television
In a video they show you all you need to know. And it suits the context very well. Using a video you can really score some points with your readers. The only problem is that videos aren’t supported by all email clients. Clicking on the image – which it actually is – will take you to the video in your browser. Maybe an extra tip. You can embed your video in a landing page, to use the extra space for additional information and branding.
4 A list always works
A message in a continuous text, that’s something dreadful that you don’t really want to start processing. Short items in lists works a lot better and is more enjoyable. This is what they use in number 4. They help the reading eye a little more by putting the keywords in bold. And why not replacing bullets by numbers? It opens the door for a good subject lines: 5 benefits to…
5 A double Call to Action
Of course you need to finish your message with a call to action. This is where the conversion needs to follow – for those people that didn’t leave using the video. The world of apps in divided by 3 operating systems. Two of those are available today. The reader can directly jump to its own version by using the accompanying button. A fun example, but you can apply this idea for multiple purposes. A different button for men and women, or the option between a city trip or a skiing holiday. It’s the reader who decides. But in this way, he will get an immediate overview of the possibilities.
