That first impression, you know by now. And then there are those email clients that do not spontaneously want to show your images. Today we give you five tips on how you can still save the furniture …
1 Organise a detour
In a first impression, you’re contact might have the reflex to look for the complete email in a browser window. At that moment you are free from all worries, because that browser does show everything. And these buttons also come in handy when you want to display possible modified versions of your message. Especially when the offer has expired.
2 Short resume
VThe first thing you put in your email is often an image. After all, you want to impress your reader. Use the alternate text to display a ‘management summary’ of your message. This text will be visible when the images haven’t been downloaded yet. They did the same in the example. Even if a contact doesn’t read further, he already saw this and hopefully, he’ll remember.
3 The basis
The next step is the basis of your message. Not only showing what the activity is about. Include the essence of the message: opening time and a place where they can find more information. A potential customer will be given all the necessary extra information in addition to the summary. Again if the reader stops reading, still a more or less complete message was passed.
4 The extra trigger
They can win something. Usually such actions are neatly presented in the design. That is also the case here. But this image is not visible. The use of alternative text helps a lot. That’s the first compliment that we can give to the designer. A second compliment? People read from left to right. After the summary of point 2, this is the second thing the reader sees. Thanks to the positioning of the image. It gives enthusiasm to read on.
5 Also use the margin
And that’s how we get to the edge of the preview of the email message. If the reader followed us this long while scanning through the ‘naked’ version of our message, we may as well throw in a final trigger. The word free – a word that still gets a lot of attention – we might seduce our reader to click through. The reader knows exactly what the message is about anyway.
