LittleBits is a hype today. You can use small bits of electronics attached to magnets to place them in an order and program them. Simplicity isn’t just the key word for the blocks – even a child can get to work with them – but also for their email marketing.
The example that we want to show you today is one of total tranquility. The product is simplicity in itself and causes absolutely no stress when you are building your program. The choice of a white background isn’t that surprising. They only use one additional color – eggplant, because that’s also hip – for the text.
1 Of course you can find the logo here. That is standard practice in email marketing. The subject of the newsletter is also placed in the spotlight. “Lots of light” stands for different electronic components decorated with lights. The lights slowly flicker, which you can easily do by using an animated gif. At the same time, this is the only gimmick in the entire newsletter.
2 The newsletter is constructed around 5 identical blocks. By keeping these quite simple in a graphical point of view, the newsletter looks relatively short. The images catch the eye. The title, price and description of the component form the content of the block. Only the elements that are absolutely necessary should convince the buyer of the basic LittleBits package to buy. And they thought about that as well. Every product has its own “buy now” button that links directly to the selected page in the webshop. They only need to click on “Add to basket” before we get our conversion.
3 Maybe the temptation wasn’t big enough. A reader that lands here, hasn’t clicked on the “buy now” button. No need to worry. With a small hook on the next snowstorm they link to page that offers tons of construction ideas. That way, our reader can still be convinced to make a purchase. And the links to the webshop are never far away on that page. Did you also noticed how to icons of the electronic components turned into little faces?
4 The service element is a component that is often only represented in the footer of an email message. For this email message, they took it out of the footer and presented it as a real separate item. That way, the service gets the attention it deserves. The placements, after the products and ideas, isn’t chosen by chance. The FAQ leads straight to all the answers to possible questions that could have arisen when reading this email.
5 Finally a footer where you don’t have to take out your magnifying glass to be able to read it. The information is often pushed together in a little corner. In this email, they used the footer to show off the logo one last time – good for branding – with the address details. Next you can find the social media links, with enough whitespace. Ideal for screens that are operated with fingers. How often did you try to click on one link, when actually clicking on another because your finger is too big? Not with this newsletter, who lets its readers feel zen.