Apemag

  • Home
  • Whitepapers
  • Categories
    • Email marketing
    • Personalization
    • Targeting
    • Trends
  • Contact
Cases, Inspiration!, Tips, Trends

An email message in the shape of a coloured coat stand!

Often email messages in a B2B environment are set up quite seriously. Freely translated you can just as well say boring. Today we put up an example that does not meet the stereotype, to the contrary even. Trello is a web based software to share and assign the necessary to do lists in your own organisation, in your private life, on team level or even externally.
trello_email_users
This email message was sent to existing freemium users, that need a little help to switch to a paid version. Trello has opted for a colourful happing where tips are mixed up with the announcement of new extensions.

1 The opener of the email message is as the book prescribes these days. One single sentence to seduce the reader to a web based email client. Also look at the content of that one phrase. No sales slogan, but only the table of contents of the newsletter. The subject that appeals the most – we read from left to right – is the first. But if you look at the email itself, then this comes last. To make sure that the reader scrolls to the end, this will be the adagio. The logo is rather minimal and even neutral in colour. This ensures that the next block is highlighted even more.

2 Here they get straight to the point. Blocks are used to build up to do lists. So the blocks are put centrally. You can better build up lists by reacting to the offered mission. For now, a starting point is made.

3 Then five elements follow in a row. They are build up similarly in terms of layout. A drawing at the left side, a title in bold to indicate the subject and two lines of explanation to end up in call-to-action immediately after that. And this five times in a row. When you put the message in the middle of your screen and you take a few meters distance, then it appears as a bulleted list. And that reads fluently, even if one is not very attentive. Only they have spread it out over five items. Short, clear and powerful with the titles that serve as coat stands.

4 Here is the gimmick of the day. If we talk in terms of blocks, then we are implementing the frisky element with that block. But next to the friskiness, there is the connotation with the Danish block. Unconsciously, every adult is watching this block. The attention is attracted. Since the patent of the Danish producer has expired, this is possible without any judicial issue.

5 The end of the message is near. You see that the first announced message is the last one in the row. The reader has moved downwards while searching. The second striking thing is the extension of the gimmick. No more loose bricks, but a wall instead. A wall of bricks like the five blocks in this message. Did you notice that each brick has its own colour and that they return in the wall? A wall such as the to do lists of Trello, that the user is building. Luckily, it’s no mirror!

Mar 10, 2016Ann Flipkens
Previous storyEmail as first channel, but contact likes to chooseNext storyEmail marketing is back from never being gone
Home An email message in the shape of a coloured coat stand!
6 years ago Cases, Inspiration!, Tips, Trends328
Ann Flipkens
Twitter
The best content directly in your inbox

Get notifications for new blog articles or subscribe for your GDPR communication!

Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
  You Might Also Like  
Email marketing, Inspiration!

My first week as an intern at Flexmail.

12 weeks of internships seems like a long time for students. In some cases that might very well be the case. For me on the other hand Friday came around in the blink of an eye and there I stood with a drink in my hand at the team mixer. The first week of my […]

Strategy

Are you using animated images in your emails?

An email that moves? You can accomplish that by implementing a good old-fashioned animated gif in your email messages. Oct 25, 2013Michelle Dassen

Optimize your subject line with these tips

We no longer have to explain the power of a catchy subject line. If that first element of your email campaign doesn’t succeed to draw the attention of your contact, it’s end of story for your campaign. With these three elements you get the most out of your subject line every time. Jul 6, 2011Thomas […]

Strategy

Gold medal for email according to American research

Research of the American Pew Research Center recently showed that email is the most important online tools, for everyone who is working professionally. Jan 24, 2015Thomas Vangelooven

Recycling email addresses

Yahoo is rolling out the recycling of old email addresses. This action starts with the return – bouncing is the more technical term – of all email account that are eligible for reuse. Jul 7, 2013Ann Flipkens

Which info are you including in your footer?

We are often concerned about our subject and everything that can be seen in the preview when designing a message. And then our attention shifts to the call to action. And at the end of the message, we close. But there are a lot of opportunities that can be forgotten. May 1, 2013Thomas Vangelooven

How to start with email marketing, Strategy

5 must-have elements for your newsletter

That first impression, you know by now. And then there are those email clients that do not spontaneously want to show your images. Today we give you five tips on how you can still save the furniture … Jun 4, 2013Michelle Dassen

Let your customer know you want to get to know him in 5 steps

We already showed you how to create a succesful opt-in on your website. A great welcome message should follow. That’s the base. Usually, you wait until the next step to construct your commercial story. Shoe seller DUO takes an interesting approach. Nov 17, 2014Michelle Dassen

Most Viewed
1,434

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

1,286

An integrated offline and online communication at Nespresso

1,063

10 elements of a great welcome message

1,022

Bloopers you can avoid

1,010

Are you using animated images in your emails?

965

Time to bring your email marketing into line with the GDPR

956

Give your automation a new dimension

942

Are you ready for the arrival of the GDPR?

2018 © Flexmail