Email marketing has a clear goal: getting contacts to perform a conversion. So your call to actions need to be clear. But is that enough?
The goal of your email is often to get your contacts to go to a landing page, a product page or a website. And in a lot of ‘tips and tricks’ offer insight into how your call to action should be displayed in your message. The text you use is relevant, and the position is also something you need to think about. Even the color is important. And even there you can find new trends from time to time. Orange seems to be the new red in email design right now.
Yes, there is a button
It’s logical that these elements should be implemented correctly in your design. But you should also take the nature of man into account. How often do feel engaged to do something when reading a message? Sometimes you even have that reflex multiple times in the message. But then you have to start looking for the button.
But there’s more
That’s why we have this simple tip. When you’re done with the text of your email, you should present this to a mini panel of readers. Give them the task to indicate where they feel should be a call to action or a link. If you’re talking about a product, also make sure you put a link on the product name. And guide your reader to your web shop or a dedicated landing page.
Simply give it to them
You don’t even have to be that subtle. You could also insert extra sentences with links in between your paragraphs in the style of “ask more info” or “read all the options”. And ofcourse these links guide to the correct page. The click is still the number one goal!
