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Email marketing, Strategy, Surveys, Trends

The quality of the list is paramount!

Which strategy are you using when it comes to your email marketing list? That is the subject of the research that has been conducted in the first week of January by the American Ascend. Hot of the press and soon this will be matter to compare with the Belgian email barometer.

Social media, Trends

The social wall in your email message

In our series of trends in email marketing towards the new year, we’d like to show you a trick that’s rather experimental. We already know and use the social media buttons in our email messages. But what if we turn that around?

Email marketing, Inspiration!, List Building, Personalization, Surveys, Tips

Let your readers play along in your email message!

The example that we introduce to you today of Frankwatching is a clear example of how content can be applied to turn a revenue eventually. But there are more remarkable elements about this email message.

Inspiration!, Strategy, Trends

Philosophical remark about email marketing and communication

This blog has taken off due to a small article in the newspaper. Google has come up with something new. Google will suggest answers to the users on the Gmail platform. What can we learn from this in terms of email marketing?

Cases, Tips

Scribble as nonchalant on your own email message

Coming up with an original idea, delivering a message and being readable at the same time. It’s an art that email marketers all like to get a hang of.

Cases, Content, Inspiration!, Social media

Act naive in five steps

Very often – or in most cases – you get email messages on which every detail has been spent a lot of thinking. Copywriters haves given the best of themselves and have been digging into A/B testing numerous times. Until this example popped up in our mailbox.

Strategy, Tips, Trends

The event is comming, the astonishing has happend

Yes, the spelling mistakes in this title were implemented on purpose. As a trend watcher in the world of email marketing we obviously have subscribed to a dozen newsletter.

Cases, Tips

Welcome emails compared in 5 points, who wins?

It was a coincidence, but when looking for a software for the recording business processes, we subscribed to two trial versions at two different companies. Of course you will get a neat – like the laws of email marketing demand it – welcome message. Only they both differ significantly from each other. We put them […]

Cases, Email marketing, Inspiration!, Tips, Trends

From offline to online customer communication in 8 simple steps

Almost every offline store has a loyalty card. If you’re not so sure, just ask a lady’s wallet. The prestigious “Le Bon Marché” in Paris also offers one. Entirely offline. But with the first welcome email they’re already working on getting their customers active online as well.

Email marketing, Strategy, Trends

Email marketing is the start of any good relationship

You see them so often, those pages that introduce a new product or business. They’re short, promising, but all contain just a clear white space. For you to leave your email address. The winners of the “My pop-up restaurant” really scored here. They are already collecting the first customers for their new restaurant – and […]

Strategy

Intelligence in your email marketing

Secretsales.com is a company that sells clothing, accessories and beauty products online. Nothing that is currently available in store, but stock surpluses and clothes from past seasons. They provide an online platform to over 1500 brands across the world to quickly get rid of their surpluses, and there’s a lot of money to earn. And […]

Strategy, Trends

7 surprising blocks in one promotional email

We’re always looking for email messages that we can learn something from. With this email of DIY computer Kano we got a lot of new perspectives. Especially the first block is something we don’t see very often. It’s a starting point of an email that is aimed to generate emotions.

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Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
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