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Communicating clearly in 3 simple steps

In the blog we already highlighted the trend where simplicity prevails on many occasions. Today we found another great example. The Galeria Inno email that landed in our inbox was clearly meant to seduce…

Strategy

5 times the product in the center at UI Stencils

Slowly but surely, we’re starting to see that the simplicity of a layout and focus on one specific product in becoming a trend in email marketing. And today’s example is no different. UI stencils specializes in making templates and sketches for digital media design.

5 times simplicity and efficiency: LittleBits

LittleBits is a hype today. You can use small bits of electronics attached to magnets to place them in an order and program them. Simplicity isn’t just the key word for the blocks – even a child can get to work with them – but also for their email marketing.

Strategy

3 big trends in email marketing that you need to keep an eye on!

Email Marketing is a beautiful crossing between technology and marketing. This implies that email marketing is always moving. The emails we sent out ten years ago are ugly ducklings in comparison to all the beauty that an average email marketing platform delivers today.

Strategy

11 ideas to improve your opt-in form

What is the best placement for your opt-in form? Which strategy should you use? What are the required elements? Classic dilemmas for an online marketer. In this blog article, we’ll offer you some ideas.

How Touring announces its promotion in 8 steps

A discount or promotion is a good starting point to launch an offer. This applies to all marketing channels, but is certainly true for email marketing. When the working man who is stuck in the morning traffic jam hears on the radio what is going to become more expensive in the following time, a discount […]

Five comparisons to consider for your next image-only email campaign

This promotional email landed in our inbox. A travel agency wants to seduce me into investing in a holiday home. It’s a message with a clear goal. The ROI will also be easy to measure afterwards. The only problem is that the message is almost entirely composed out of images. Have a look at our […]

Strategy

4 steps that take your birthday message to a higher level

It is a proven recipe that can be perfectly executed by automated email messages. Reaching your e-mail contact at just the right time with a birthday message can sometimes do wonders.

7 lessons to create more effective email messages

Email marketing always works. As long as you spread enough messages, you will always get conversion. But that is the wrong starting point. Each inbox where you invade with your email message, should mean a great opportunity for success. And you can’t do that with standard messages, but with thoughtful communication. Today we give away […]

Seasonal mailings

10 tips to integrate a promo code in your email marketing

You’ll often see them pass by. Email messages in which a promotional code tries to seduce the reader. Everyone agrees that it can greatly increase the conversion. Who doesn’t like a little benefit? The thing is that there are some basic rules you need to master to get the best results out of your promotional […]

Replace the ‘No-reply’ as sender of your email by an actual human being

Lots of email messages sent as a e-marketing campaign are coming from a no-Reply email address. When another sending address is chosen, it’s usually out of marketing considerations. Actual responses aren’t expected.

10 elements – from simple to refined – of a great email

Recently this email landed in our inbox. By just looking at it for a couple of seconds we saw that this one is an example that we should share with you. This email message from Thalys is brilliantly simple, and the details show that a lot of thought went into this message. We’ve made you […]

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Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
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