Apemag

  • Home
  • Whitepapers
  • Categories
    • Email marketing
    • Personalization
    • Targeting
    • Trends
  • Contact
Ann Flipkens 64
Twitter
How to start with email marketing

5 questions you need to ask yourself about your email template

Using a template for your email marketing is a clever choice. It means that you can quickly and easily compose and send a professional-looking message. You also don’t need to worry about the conformity of branding and style. We’ve composed 5 question today that you need to ask yourself. The only goal? Making sure your […]

Strategy

Ten critical notes – with improvements – on a reactivation email

We’ve all met them, clients that are no longer engaged. They are no longer generating revenue and aren’t showing up in your shop anymore. With email marketing you can easily compose a message to wake up those hibernating clients. That’s what Ibis Hotels did right before the summer started.

10 elements to check when building your mailing list

… in order to make sure you don’t show your contacts a big blooper. We got a real fail in our inbox this week. In response to the elections newspaper “De Tijd” wanted to promp their contacts to visit the website. And something went wrong there.

Strategy

Center Parcs goes for higher conversion in Britain

Center Parcs is not a small player. With 4 parks they are the absolute market leader for short vacations in the United Kingdom. By using email marketing they aren’t directly trying to sell more vacations, but to get more return for every stay.

Be creative with the alt tag

Working with images in an email message is always a bit of a gamble. Especially if you want to wrap your entire message into one or several images. A lot of email clients don’t show the images by default. But there is a way to get that limitation out of the way.

Strategy

Online marketers count on an external platform

We already expected as much, but the results of the Email Barometer, the Belgian national yearly email marketing report, confirm it. E-marketers count on a professional external email marketing platform to manage their email marketing.

Make sure a welcome is a real welcome!

It happens easily. You fall on an interesting website that presents a fun newsletter. Let’s subscribe. And as it should be, our subscription was confirmed.

Place an ad in your message

Email marketing is always looking for conversion. We do that by designing a captivating email with a rock-solid call to action. But now we see a new trend pop up!

Gmail changes its policy for images

It’s sometimes a nightmare for e-marketers: images that aren’t displayed as default in some email clients. Outlook is a stickler there and Google followed the same slope with Gmail. Safety was the favourite argument.

How to start with email marketing

Find the three differences, with and without images!

We know the drill. A lot of email clients don’t automatically show the images in an email message. Of course you can set things right with the alt-tags. We make ends meet. That’s why we don’t want you to miss this great example.

Recycling email addresses

Yahoo is rolling out the recycling of old email addresses. This action starts with the return – bouncing is the more technical term – of all email account that are eligible for reuse.

Strategy

A fairytale with over-enthusiastic e-marketers

A family man is choosing a destination for his vacation. He has rented a cottage in the south for the family. They will travel with the family car. So this family man also books several hotel nights en route.

Page 4 of 6« First«...23456»
The best content directly in your inbox

Get notifications for new blog articles or subscribe for your GDPR communication!

Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
Most Viewed
1,063

10 elements of a great welcome message

1,035

An integrated offline and online communication at Nespresso

1,010

Are you using animated images in your emails?

965

Time to bring your email marketing into line with the GDPR

919

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

878

Think outside the email: how theSkimm differentiates her newsletter with content

845

Give your automation a new dimension

813

Are you ready for the arrival of the GDPR?

2018 © Flexmail