You launch an email marketing campaign! And in the first following hours your email get conversion. And then slowly but surely the graph of the registered clicks moves towards the bottom.
Step one, the reader reads the email. Step two, the reader clicks on the link. Step three, the reader of your email contributes to sales. This is the ideal situation. But during the second step, we usually drop a few elements.
We like to get conversion in our email messages. And conversion that brings in money immediately is even better. But do we always follow the right tactic?
Mobile devices are slowly conquering the world of email marketing. Depending on the list you analyze, about twenty percent and even more read their email on a smartphone. That means that you should keep up. You need to consider some new elements.
A lot of email traffic falls under the term ‘transactional email’. The CAN-SPAM Act dictates that all email that guides or facilitates a transaction over the internet should be placed under this category.
The growth of our mailing lists is usually our biggest concern. Email marketing is only successful if we always have a fresh supply of new email addresses. The American Marketing Sherpa is constantly looking for the right strategies that our colleagues put into action.
The right message at the right time. That is the standard rule. Segmentation is the logical consequence. You only drop a message in the inbox that interests the contact. Today we want to deviate from this rule for a change.
All elements of your email marketing are important. You contact only takes a few seconds to decide whether he will read your email. According to Epsilon about 65 per cent of the potential readers take a look at the sender address to decide whether or not they read the email.
E-mail marketing is a domain that is constantly in motion. Technology grows and changes. Providers sharpen their insights and users come up with new ideas. We’d like to present you another five of those changes.
A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. In this second episode we take a closer look to the medium “email”.
A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. That’s why it is fun to look ahead.
The perception that an email contact has about your e-marketing, is an important aspect. If he recognizes the added value of your email, the conversion follows naturally. If the contact feels disappointed or even deceived, it’s hard to set that right.
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