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Ann Flipkens 64
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Use the delay to your advantage!

You launch an email marketing campaign! And in the first following hours your email get conversion. And then slowly but surely the graph of the registered clicks moves towards the bottom.

Be more clear than “click here”

Step one, the reader reads the email. Step two, the reader clicks on the link. Step three, the reader of your email contributes to sales. This is the ideal situation. But during the second step, we usually drop a few elements.

The right steps to conversion!

We like to get conversion in our email messages. And conversion that brings in money immediately is even better. But do we always follow the right tactic?

The century of mobile reading

Mobile devices are slowly conquering the world of email marketing. Depending on the list you analyze, about twenty percent and even more read their email on a smartphone. That means that you should keep up. You need to consider some new elements.

An email with a transaction also deserves your undivided attention

A lot of email traffic falls under the term ‘transactional email’. The CAN-SPAM Act dictates that all email that guides or facilitates a transaction over the internet should be placed under this category.

Email marketing lists, the numbers!

The growth of our mailing lists is usually our biggest concern. Email marketing is only successful if we always have a fresh supply of new email addresses. The American Marketing Sherpa is constantly looking for the right strategies that our colleagues put into action.

Send out a catalogue

The right message at the right time. That is the standard rule. Segmentation is the logical consequence. You only drop a message in the inbox that interests the contact. Today we want to deviate from this rule for a change.

Strategy

Give your sender information another thought

All elements of your email marketing are important. You contact only takes a few seconds to decide whether he will read your email. According to Epsilon about 65 per cent of the potential readers take a look at the sender address to decide whether or not they read the email.

Strategy

Five changes to follow closely

E-mail marketing is a domain that is constantly in motion. Technology grows and changes. Providers sharpen their insights and users come up with new ideas. We’d like to present you another five of those changes.

The future of email marketing (II)

A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. In this second episode we take a closer look to the medium “email”.

The future of email marketing (I)

A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. That’s why it is fun to look ahead.

Strategy

Work towards the perfect match

The perception that an email contact has about your e-marketing, is an important aspect. If he recognizes the added value of your email, the conversion follows naturally. If the contact feels disappointed or even deceived, it’s hard to set that right.

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  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
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