Most of your readers will scan your message. Literally, reading word for word is rare. Does it make sense then to send a periodical newsletter? Of course!
The end of the year approaches and for many email marketers those are exciting days. And then they get the temptation to hurry to get all of the email campaigns on the way. That’s when they commit several major sins to the rules of good email marketing practices.
With the ‘principles of persuasion’, American Psychology professor Robert Cialdini has written a manual to convince consumers to take action. Vital reading material for e-marketers!
The ‘principles of persuasion’ of psychology professor Robert Cialdini is interesting reading material for marketeers. To give you a brief summary, the book talks about 6 principles that you can use to convince someone to take action. In this blog post we discuss the first three principles and give you tips to use them online!
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