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Ann Flipkens 64
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Do the reading test!

Most of your readers will scan your message. Literally, reading word for word is rare. Does it make sense then to send a periodical newsletter? Of course!

Seasonal mailings, Strategy

Time pressure and testing don’t go together…

The end of the year approaches and for many email marketers those are exciting days. And then they get the temptation to hurry to get all of the email campaigns on the way. That’s when they commit several major sins to the rules of good email marketing practices.

Another three powerful tips to convince your client (part 2)

With the ‘principles of persuasion’, American Psychology professor Robert Cialdini has written a manual to convince consumers to take action. Vital reading material for e-marketers!

Three powerful strategies to convince your client

The ‘principles of persuasion’ of psychology professor Robert Cialdini is interesting reading material for marketeers. To give you a brief summary, the book talks about 6 principles that you can use to convince someone to take action. In this blog post we discuss the first three principles and give you tips to use them online!

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Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
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  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
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