Flexmail does everything to secure the data of her users. Next to the daily monitoring of systems and processes, the new Password Policy is now part as well. Due to this new policy you should set up a new password once. Would you like to further personalise the policy of your account, then you can […]
The message and spam check is a service that Flexmail offers her clients a long time already. Via the message check the users get the chance to test the display of their email message in all well-known email clients to verify whether their email message comes across the most common spam filters. For this service, […]
We spend so many time trying to optimize every little detail of our campaign. We want stunning images and we ponder on for hours on that one font, matching colours and the right amount of whitespace. We invest blood, sweat and tears in our emails. And then there is nothing more heart-breaking than having to […]
Personalization and targeting are trends for a long time already within digital marketing, and there we within Flexmail are heavily anticipating on. We launched extensive segmentation options, interest groups, preferences and the Workflows in the past to set up elaborate marketing automation scenarios. Also Contact Related Content is in our arsenal for some years now, […]
Is personalisation in your emails limited to “Dear Tom” or “Hi Kate”? Then this is the perfect time to wake up from your winter sleep and to delve into the boundless possibilities of dynamic content. Marketers are putting up information from their contacts in their newsletters for some time now, but as from now we […]
Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium? Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one […]
Am I hearing you right? Stopping a campaign? Indeed. Let’s illustrate our statement by an example. Imagine that Pinterest sends the following welcome campaign to her new subscribers: Day 1: Welcome! Day 2: Here some nice boards to follow Day 3: Create your first board! Day 4: How to share your board with other Pinteresters? […]
No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]
It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]
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