Perhaps you haven’t given the new European privacy legislation that is due to come into effect in May 2018 much thought yet; then again, you may very well be pulling out your hair as we speak. Is your strategy ready for all the changes? Do you know exactly what aspects you need to comply with?
Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]
Flexmail was awarded with with gold in the category “Best-Performing Belgian Tool” at the Digital Marketing Awards on 17th November 2016. The main criteria behind this award were yielding ROI and conversion rates, ease of use, service and growth.
More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example.
With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.
You can view media wider than just the printed newspaper or the evening news on television. Everything that is fed by readable messages and visible images, you can sort under media. Social media also belong to this row, but the inbox of an email client as well.
Very often we see some magnificent email messages dropping by. There are e-marketers that swear by e-newsletters that are charged with figures and where one message follows up the other, far in the inbox. Others like to use a nice visual, but limit their message to one single core. Such an example we have put […]
A great email marketing message or blog post does not arise by chance. It does however, by good planning and a wide variety of content. But in addition to content, the shape is also important. Content can be presented in many ways. We are happy to inspire your email marketing calendar with this may be […]
Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]
On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.
The year is coming towards an end. However, email marketing is expecting some hardworking days because of that year end. The first trend lists and forecasts concerning the future or email marketing are seeping in. We filter them on attainability and we will present you the most remarkable visions in the upcoming weeks.
Using animated images in an email message can be bit risky. It can be over the top and adds few surplus value to the story. There is an example from our own mailbox we definitely would like to share with you. It is an adjustment to an animated gif image which we have not come […]
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