We already showed you how to create a succesful opt-in on your website. A great welcome message should follow. That’s the base. Usually, you wait until the next step to construct your commercial story. Shoe seller DUO takes an interesting approach.
Dutch clothing chain Perfectly Basics is very active online. This should also include a strong email marketing strategy. And Perfectly Basics clearly thinks about what they send to their mailing lists.
Do you ever wonder if you’re getting the basics right in email marketing? In our new episode of Flexmail TV we discuss what we think are the most important elements in email marketing. By getting these elements right, you are sending a well-constructed message to your audience that will definitely get you success.
Email doesn’t always need to be a part of a large marketing campaign. When you take a look at all the automatic emails that are sent to clients and prospects, you’ll see that there are a lot of optimization opportunities. A sale in your store is the ideal moment to transfer from offline to online.
Email marketing is the ideal instrument to send timely messages. And that without even moving a finger. If you have a working connection between the dates of your database and your email marketing platform, you can automatically go for a conversion.
It’s a discussion that a lot of e-mail marketers love to get involved in. Can you include an animated gif in an email message? Will that be a problem for the spam filters? And what will be the reaction of the recipient? In the case of Dell, not a bad reaction at all!
Is your subscription form not collecting enough subscribers? A lot of e-mail marketers are struggling with the same problem. In this episode of Flexmail TV we share with you our three best tips to get the most out of your subscription form.
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