Whether you’re a seasoned email marketing or you’re just starting out, everyone wants to gather as many new subscriptions as possible. But does the subscription form on your website entice your visitors enough to subscribe? With this checklist you can make sure it does!
In email marketing segmenation is the highest good. To do segmentation we use all the data that we can collect for a contact. An email address is no longer enough if you want to do email marketing the right way.
Have you already made your resolutions for 2014? Maybe you’d like to go to bed earlier, quit smoking, or adopt a healthier lifestyle. But let’s be honest, every year those resolutions only last for a couple of weeks (days?). Changing your lifestyle is a difficult task, but it’s a lot easier to stick with email […]
The holiday season is approaching. It is one of the most exciting times for e-marketers. First, because the number of campaigns traditionally increases, but also because of the major competition: it is even more important to stand out.
An email that moves? You can accomplish that by implementing a good old-fashioned animated gif in your email messages.
Email marketing is not just dropping a message in the inbox of a contact. It is all about attracting the attention of your reader. This attention should ultimately lead to the desired conversion.
That first impression, you know by now. And then there are those email clients that do not spontaneously want to show your images. Today we give you five tips on how you can still save the furniture …
A lot of web based services depend on their success with their users. The more they use it, the more content is circulating. That way, it becomes more and more interesting for a user to step by. And then they are tempted to post some content.
Strong moments during the year offer the ideal opportunity to set up an email promotion. Mother’s Day still remains the moment for many marketeers to jump on their horses. But are they doing it the right way?
Email marketing is without a doubt the best tool to awaken sleeping and inactive customers. But how do you do that? With a beat of a hammer, or by singing a lullaby? We’ve put the two options to the test.
Every decent email marketing platform offers the possibility to automatically send triggered messages. It’s a great way to boost your conversion. But as always, don’t overdo it.
The time that you were sure that your email sitting was read while sitting in front of a computer screen, is long gone. That also means that you have to imagine how your contact consumes your message in a different way.
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