It happened, after four years of work, almost noiseless. The European Parliament has recently approved new measures that give civils more control about the digital use of their personal data. We take a second to have a look at the consequences on the terms of email marketing.
That is the conclusion of a recent study of the American MarketingSherpa at the end of 2015. They surveyed how a consumer likes to receive offers.
Studying email messages is our hobby. That is why we are always happy to see new examples pass by where we can learn from. Because they do well, or because it can be enhanced. This B2B newsletter grabbed our attention. Quite some lessons to gain…
When you ask an average e-marketer what makes him the happiest, then the answer often is ‘a list with email addresses as big as possible’. Another e-marketer which calls himself smart, would rephrase it differently.
Without doubt you have already noticed that the reading or shopping experience on a website is sometimes – or rather often – interrupted by an opt-in pop-up. More in the shape of a light box, just as one that is used to display a picture.
The context in which someone receives an email message is very relevant. Sometimes the calendar can give us a hand with this relevance. We are back with a series of seasonal email campaigns.
A large share of the email traffic that is leaving companies belongs in the category of transactional messages. A confirmation of a purchase, a report of the check-in at the airport, a memory for a yearly maintenance.
Nespresso is known for their special coffee capsules. As pioneer in their industry, they brilliantly combined their status as pioneer with a sense of exclusivity. Restocking mostly happens through e-commerce. The perfect environment for email marketing.
Research of the American Pew Research Center recently showed that email is the most important online tools, for everyone who is working professionally.
Lead scoring is a strategy that is increasingly gaining ground in the world of marketing. The principle is simple. All actions that your prospects, contacts and other relationships undertake are graded. A certain score then leads to a follow-up. Since email marketing thrives on the actions of the reader, this medium is also a perfect […]
The case that we bring you today is one that takes some empathy. Riederalm is a hotel at the foot of the slopes in the Austrian Leogang, not far from the famous Zell am See. This hotel gets the most visitors in the winter of course.
The Indianapolis Symphony Orchestra has put a lot of effort in collecting email addresses. Its mailing list had thousands of email contacts. But in spite of their large volume of addresses, they were getting very low conversions. Optimizing the subject line, the call to actions and the content in general didn’t change much. It was […]
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