Cases 26

Cases, Content, Email marketing, Strategy, Tips

Communicating in times of crisis

We have thought long and hard about sending out an email in relation to our services during the current COVID-19 crisis. To start with, a few reassuring words: our entire team is able to work from home. There will be no impact on our services and you will still be able to contact our support […]

Cases, Content, context, E-commerce, Email marketing

The real estate industry: Building your client base using email marketing

Realtors find your dream house, sell your home filled with memories to the right person or rent out the apartment you renovated with love. The industry is very competitive which means that realtors have to stand out. A part from that  they rely heavily on references and perception. That is why well thought out, transparent […]

Cases, Content, context, E-commerce, Inspiration!

The tourism industry: A ray of sunshine in your mailbox

Endless white beaches, ancient architecture and beautiful settings.The tourism industry has everything it takes to make its customers long for vacation using just one image. unfortunately images alone won’t be enough to convince the customers to choose your travel agency. You have to entice them to take that final step and trust you to take care […]

Cases, Content, context, E-commerce, Inspiration!

The food industry: Ready to eat emails

The food industry is a sector that celebrates creativity. New dishes, new combinations, exotic products and so on. Why can’t the communication have that same level of creativity? In this blog I’ll take a look at the email marketing within the food industry. A part from that I’ll share some tips and tricks to make […]

Cases, Email marketing, Strategy, Wetgeving

Are you ready for the arrival of the GDPR?

Perhaps you haven’t given the new European privacy legislation that is due to come into effect in May 2018 much thought yet; then again, you may very well be pulling out your hair as we speak. Is your strategy ready for all the changes? Do you know exactly what aspects you need to comply with?

Cases, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Tips, Trends

Email marketing in 2020 Our predictions for the most future-proof channel

Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]

Cases, Email marketing, Inspiration!, Strategy, Tips

The importance of a good key word policy

In email marketing, it is important to draw the attention of the reader to read your message as detailed as possible. But we know only too well that we have to share this attention with other email marketers. Therefore, we have to keep in mind that sometimes we have only a few fractions of seconds […]

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.

Cases, How to start with email marketing, Inspiration!, Tips

Send a cat an email in 4 steps

Or at least to his owner. With this example we like to show that a simple message as “Run to the store and buy us some cat food” can work.

Cases, context, Email marketing, Marketing automation, Personalization, Trends

Sales in store, starting point of an email scenario

We were all tempted by the new iPad Pro. So we pulled over at the Apple Store and got ourselves one. In the following week the seller of service heedlessly poses some questions, that we answer as heedlessly.

Afleverbaarheid, Cases, Deliverability, Email marketing, How to start with email marketing, Inspiration!, Strategy, Surveys, Testing, Tips, Trends

Flexmail launches the results of its Email Barometer for the third year in a row!

With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.

Cases, Inspiration!, Tips, Trends

An email message in the shape of a coloured coat stand!

Often email messages in a B2B environment are set up quite seriously. Freely translated you can just as well say boring. Today we put up an example that does not meet the stereotype, to the contrary even. Trello is a web based software to share and assign the necessary to do lists in your own […]