Cases 26

Cases, Content, context, Trends

Pick up on the media!

You can view media wider than just the printed newspaper or the evening news on television. Everything that is fed by readable messages and visible images, you can sort under media. Social media also belong to this row, but the inbox of an email client as well.

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text.

Cases, Content, E-commerce, Email marketing, Inspiration!, Personalization, Strategy, Surveys, Targeting, Tips

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]

Cases, Content, Email marketing, Inspiration!, Social media, Strategy, Tips

Think outside the email: how theSkimm differentiates her newsletter with content

It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]

Cases, Email marketing, Wetgeving

An email with a weird message

Studying email messages is our hobby. That is why we are always happy to see new examples pass by where we can learn from. Because they do well, or because it can be enhanced. This B2B newsletter grabbed our attention. Quite some lessons to gain…

Cases, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Tips

7 tips for a perfect online Christmas card

The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards.

Cases, Inspiration!

With animated images towards conversion in five steps

Using animated images in an email message can be bit risky. It can be over the top and adds few surplus value to the story. There is an example from our own mailbox we definitely would like to share with you. It is an adjustment to an animated gif image which we have not come […]

Cases, Tips

Scribble as nonchalant on your own email message

Coming up with an original idea, delivering a message and being readable at the same time. It’s an art that email marketers all like to get a hang of.

Cases, Content, Inspiration!, Social media

Act naive in five steps

Very often – or in most cases – you get email messages on which every detail has been spent a lot of thinking. Copywriters haves given the best of themselves and have been digging into A/B testing numerous times. Until this example popped up in our mailbox.

Cases, Inspiration!, Strategy, Trends

A bit of dark humor in 6 steps

Email marketing doesn’t have to be dead serious all the time. A clever message can stick a lot longer than some dry business text. You can go for the upright joke…

Cases, Inspiration!, Seasonal mailings, Strategy

Seasonal email with 6 strong characteristics

The context in which someone receives an email message is very relevant. Sometimes the calendar can give us a hand with this relevance. We are back with a series of seasonal email campaigns.

Cases, Tips

Welcome emails compared in 5 points, who wins?

It was a coincidence, but when looking for a software for the recording business processes, we subscribed to two trial versions at two different companies. Of course you will get a neat – like the laws of email marketing demand it – welcome message. Only they both differ significantly from each other. We put them […]