Nespresso has clearly remembered one classic statement in our digital world. Online doesn’t go without offline. Today they have executed that strategy into a double campaign. One through email marketing and one via good old auntie print mail.
Almost every offline store has a loyalty card. If you’re not so sure, just ask a lady’s wallet. The prestigious “Le Bon Marché” in Paris also offers one. Entirely offline. But with the first welcome email they’re already working on getting their customers active online as well.
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