Cases 26

Cases, Inspiration!, Strategy, Tips, Trends

An integrated offline and online communication at Nespresso

Nespresso has clearly remembered one classic statement in our digital world. Online doesn’t go without offline. Today they have executed that strategy into a double campaign. One through email marketing and one via good old auntie print mail.

Cases, Email marketing, Inspiration!, Tips, Trends

From offline to online customer communication in 8 simple steps

Almost every offline store has a loyalty card. If you’re not so sure, just ask a lady’s wallet. The prestigious “Le Bon Marché” in Paris also offers one. Entirely offline. But with the first welcome email they’re already working on getting their customers active online as well.