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Cases, Content, context, E-commerce, Email marketing

The real estate industry: Building your client base using email marketing

Realtors find your dream house, sell your home filled with memories to the right person or rent out the apartment you renovated with love. The industry is very competitive which means that realtors have to stand out. A part from that  they rely heavily on references and perception. That is why well thought out, transparent […]

Cases, Content, context, E-commerce, Inspiration!

The tourism industry: A ray of sunshine in your mailbox

Endless white beaches, ancient architecture and beautiful settings.The tourism industry has everything it takes to make its customers long for vacation using just one image. unfortunately images alone won’t be enough to convince the customers to choose your travel agency. You have to entice them to take that final step and trust you to take care […]

Cases, Content, context, E-commerce, Inspiration!

The food industry: Ready to eat emails

The food industry is a sector that celebrates creativity. New dishes, new combinations, exotic products and so on. Why can’t the communication have that same level of creativity? In this blog I’ll take a look at the email marketing within the food industry. A part from that I’ll share some tips and tricks to make […]

Content, Email marketing, Inspiration!, Marketing automation, Personalization, Strategy, Trends

The future email marketing trends!

Robots that get our groceries, autonomous cars and trash cans that empty themselves. Those are the things that come to mind when someone says trends of the future. These are all changes that will make our lives easier. That is what we are trying to achieve within email marketing as well. We are constantly searching […]

Content, Email marketing, Privacy, Wetgeving

Time to bring your email marketing into line with the GDPR

Disclaimer:  This article should not be regarded as a legal opinion on how to ensure that your company is fully compliant with the EU data privacy legislation such as the GDPR. It is merely designed to provide you with background information and to give you an insight into what the GDPR entails. Please note that […]

Afleverbaarheid, Content, Email marketing

Litmus and Microsoft are cooperating

The message and spam check is a service that Flexmail offers her clients a long time already. Via the message check the users get the chance to test the display of their email message in all well-known email clients to verify whether their email message comes across the most common spam filters. For this service, […]

Afleverbaarheid, Content, Email marketing, Personalization, Targeting

Open the gate to the inbox of your target group

We spend so many time trying to optimize every little detail of our campaign. We want stunning images and we ponder on for hours on that one font, matching colours and the right amount of whitespace. We invest blood, sweat and tears in our emails. And then there is nothing more heart-breaking than having to […]

Content, Email marketing, Geen onderdeel van een categorie, Inspiration!, Marketing automation, Personalization, Targeting

Discover the new Contact Related Content in the Smart Builder 2.0

Personalization and targeting are trends for a long time already within digital marketing, and there we within Flexmail are heavily anticipating on. We launched extensive segmentation options, interest groups, preferences and the Workflows in the past to set up elaborate marketing automation scenarios. Also Contact Related Content is in our arsenal for some years now, […]

Content, E-commerce, Email marketing, Inspiration!, Marketing automation, Personalization

Let contacts map out the communication route of your email marketing strategy

Is personalisation in your emails limited to “Dear Tom” or “Hi Kate”? Then this is the perfect time to wake up from your winter sleep and to delve into the boundless possibilities of dynamic content. Marketers are putting up information from their contacts in their newsletters for some time now, but as from now we […]

Cases, Content, context, Trends

Pick up on the media!

You can view media wider than just the printed newspaper or the evening news on television. Everything that is fed by readable messages and visible images, you can sort under media. Social media also belong to this row, but the inbox of an email client as well.

Cases, Content, E-commerce, Email marketing, Inspiration!, Personalization, Strategy, Surveys, Targeting, Tips

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]

Content, E-commerce, Email marketing

A clear story in 3 phases

Very often we see some magnificent email messages dropping by. There are e-marketers that swear by e-newsletters that are charged with figures and where one message follows up the other, far in the inbox. Others like to use a nice visual, but limit their message to one single core. Such an example we have put […]