No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]
Very often we see some magnificent email messages dropping by. There are e-marketers that swear by e-newsletters that are charged with figures and where one message follows up the other, far in the inbox. Others like to use a nice visual, but limit their message to one single core. Such an example we have put […]
It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]
The example that we put up here instantly reminded us of the technique of the newspaper world. Sometimes in the digital world we can learn a lot of the print world. There is something like the expression “above the fold” …
I have no doubt that every email marketer attempts to refer his contacts to his website in every email campaign. Have you never wondered how convenient it would be if you could send your contacts an automated message after they visited a specific web page? Not only would that bring the marketer a step closer […]
A great email marketing message or blog post does not arise by chance. It does however, by good planning and a wide variety of content. But in addition to content, the shape is also important. Content can be presented in many ways. We are happy to inspire your email marketing calendar with this may be […]
Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]
Very often – or in most cases – you get email messages on which every detail has been spent a lot of thinking. Copywriters haves given the best of themselves and have been digging into A/B testing numerous times. Until this example popped up in our mailbox.
A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?
We are always looking for good examples of technique, design and marketing are connected into a catchy email. Because even for email marketing, your story should be relevant, but should also be appealing. In this example, clothing is packed with a fun twist.
Get notifications for new blog articles or subscribe for your GDPR communication!