Context 8

Cases, Content, context, E-commerce, Email marketing

The real estate industry: Building your client base using email marketing

Realtors find your dream house, sell your home filled with memories to the right person or rent out the apartment you renovated with love. The industry is very competitive which means that realtors have to stand out. A part from that  they rely heavily on references and perception. That is why well thought out, transparent […]

Cases, Content, context, E-commerce, Inspiration!

The tourism industry: A ray of sunshine in your mailbox

Endless white beaches, ancient architecture and beautiful settings.The tourism industry has everything it takes to make its customers long for vacation using just one image. unfortunately images alone won’t be enough to convince the customers to choose your travel agency. You have to entice them to take that final step and trust you to take care […]

Cases, Content, context, E-commerce, Inspiration!

The food industry: Ready to eat emails

The food industry is a sector that celebrates creativity. New dishes, new combinations, exotic products and so on. Why can’t the communication have that same level of creativity? In this blog I’ll take a look at the email marketing within the food industry. A part from that I’ll share some tips and tricks to make […]

Cases, context, Email marketing, Marketing automation, Personalization, Trends

Sales in store, starting point of an email scenario

We were all tempted by the new iPad Pro. So we pulled over at the Apple Store and got ourselves one. In the following week the seller of service heedlessly poses some questions, that we answer as heedlessly.

context, E-commerce, Email marketing, Wetgeving

What does new European Privacy regulation mean for email marketing?

It happened, after four years of work, almost noiseless. The European Parliament has recently approved new measures that give civils more control about the digital use of their personal data. We take a second to have a look at the consequences on the terms of email marketing.

context, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Testing

No American president without email marketing

That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing. During the previous elections, president […]

context, Email marketing, Personalization, Social media, Strategy

Email as first channel, but contact likes to choose

That is the conclusion of a recent study of the American MarketingSherpa at the end of 2015. They surveyed how a consumer likes to receive offers.

Cases, Content, context, Trends

Pick up on the media!

You can view media wider than just the printed newspaper or the evening news on television. Everything that is fed by readable messages and visible images, you can sort under media. Social media also belong to this row, but the inbox of an email client as well.