Design 6

Design, How to start with email marketing, Targeting, Testing, Tips

Let your CTA stand out!

Of course an email message contains a call to action. And therefore we certainly have to implement a big button. Survey found in the past that a CTA based on a button increases the click through rate with 28 percent in contrast to a CTA presented in the shape of a link. Reason enough to […]

Content, Design, How to start with email marketing

Is the essence above the page fold?

The example that we put up here instantly reminded us of the technique of the newspaper world. Sometimes in the digital world we can learn a lot of the print world. There is something like the expression “above the fold” …

Afleverbaarheid, Content, Deliverability, Design, Email marketing, Flexmail TV, How to start with email marketing, Inspiration!, List Building, Personalization, Seasonal mailings, Surveys

The ultimate Christmas email marketing checklist Infographic

Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]

Cases, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Tips

7 tips for a perfect online Christmas card

The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards.

Deliverability, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Strategy, Tips

Flexmail takes home silver for Best performing Belgian Tool Award

On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.

Afleverbaarheid, Design, Email marketing, Strategy, Testing, Trends

Trend, email client becomes a gateway

A large share of the email traffic that is leaving companies belongs in the category of transactional messages. A confirmation of a purchase, a report of the check-in at the airport, a memory for a yearly maintenance.