Flexmail is working together with Piesync. From now on you can sync all your favorite cloud apps with Flexmail through Piesync. Very useful for contact lists ( iCloud and Google Contacts) but also CRM connections such as Teamleader and Salesforce can be linked. About PieSync PieSync integrates your contacts 2-way and in real time between […]
Email Barometer 2016 – 2017 The best way to learn is from each other. So we let marketers do the talking about email marketing in 2016-2017? Flexmail surveyed marketers about their use of email marketing. Based on the results we were able to compose our Email Barometer 2016 – 2017. What are according to you […]
Every year around March we launch our Email Barometer, in which we want to map out the strategy of Belgian email marketers, end uncover trends and expectations within the Belgian email marketing landscape. But this edition, thing will be a bit different. With the arrival of the new General Data Protection Regulation, we want to […]
Perhaps you haven’t given the new European privacy legislation that is due to come into effect in May 2018 much thought yet; then again, you may very well be pulling out your hair as we speak. Is your strategy ready for all the changes? Do you know exactly what aspects you need to comply with?
Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]
Flexmail was awarded with with gold in the category “Best-Performing Belgian Tool” at the Digital Marketing Awards on 17th November 2016. The main criteria behind this award were yielding ROI and conversion rates, ease of use, service and growth.
Flexmail does everything to secure the data of her users. Next to the daily monitoring of systems and processes, the new Password Policy is now part as well. Due to this new policy you should set up a new password once. Would you like to further personalise the policy of your account, then you can […]
The consultant of a known CRM package calls up the email marketing consultant from a common customer. Just to tune in. Previously these were two separate worlds. Today, email marketing is much like a marketing tool and vice versa. If we do any surfing in the world of email marketing, this trend is confirmed, the […]
The message and spam check is a service that Flexmail offers her clients a long time already. Via the message check the users get the chance to test the display of their email message in all well-known email clients to verify whether their email message comes across the most common spam filters. For this service, […]
In email marketing, it is important to draw the attention of the reader to read your message as detailed as possible. But we know only too well that we have to share this attention with other email marketers. Therefore, we have to keep in mind that sometimes we have only a few fractions of seconds […]
We spend so many time trying to optimize every little detail of our campaign. We want stunning images and we ponder on for hours on that one font, matching colours and the right amount of whitespace. We invest blood, sweat and tears in our emails. And then there is nothing more heart-breaking than having to […]
Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.
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