Email Marketing 54

Email marketing

Flexmail voted “Best-Performing Belgian Tool” at the Digital Marketing Awards!

Flexmail was awarded with with gold in the category “Best-Performing Belgian Tool” at the Digital Marketing Awards on 17th November 2016. The main criteria behind this award were yielding ROI and conversion rates, ease of use, service and growth.

Email marketing, Privacy, Tips

Flexmail introduces new Privacy Policy for even more guarantee of privacy

Flexmail does everything to secure the data of her users. Next to the daily monitoring of systems and processes, the new Password Policy is now part as well. Due to this new policy you should set up a new password once. Would you like to further personalise the policy of your account, then you can […]

Email marketing, Strategy, Trends

Hyper-personalization is the next step

The consultant of a known CRM package calls up the email marketing consultant from a common customer. Just to tune in. Previously these were two separate worlds. Today, email marketing is much like a marketing tool and vice versa. If we do any surfing in the world of email marketing, this trend is confirmed, the […]

Afleverbaarheid, Content, Email marketing

Litmus and Microsoft are cooperating

The message and spam check is a service that Flexmail offers her clients a long time already. Via the message check the users get the chance to test the display of their email message in all well-known email clients to verify whether their email message comes across the most common spam filters. For this service, […]

Cases, Email marketing, Inspiration!, Strategy, Tips

The importance of a good key word policy

In email marketing, it is important to draw the attention of the reader to read your message as detailed as possible. But we know only too well that we have to share this attention with other email marketers. Therefore, we have to keep in mind that sometimes we have only a few fractions of seconds […]

Afleverbaarheid, Content, Email marketing, Personalization, Targeting

Open the gate to the inbox of your target group

We spend so many time trying to optimize every little detail of our campaign. We want stunning images and we ponder on for hours on that one font, matching colours and the right amount of whitespace. We invest blood, sweat and tears in our emails. And then there is nothing more heart-breaking than having to […]

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.

Content, Email marketing, Geen onderdeel van een categorie, Inspiration!, Marketing automation, Personalization, Targeting

Discover the new Contact Related Content in the Smart Builder 2.0

Personalization and targeting are trends for a long time already within digital marketing, and there we within Flexmail are heavily anticipating on. We launched extensive segmentation options, interest groups, preferences and the Workflows in the past to set up elaborate marketing automation scenarios. Also Contact Related Content is in our arsenal for some years now, […]

Content, E-commerce, Email marketing, Inspiration!, Marketing automation, Personalization

Let contacts map out the communication route of your email marketing strategy

Is personalisation in your emails limited to “Dear Tom” or “Hi Kate”? Then this is the perfect time to wake up from your winter sleep and to delve into the boundless possibilities of dynamic content. Marketers are putting up information from their contacts in their newsletters for some time now, but as from now we […]

Email marketing, Strategy, Trends

E-mail barometer confirms: e-mail can still grow

Not that everyone has found their way to email marketing. Even the barometer taught us in her last survey that quite some companies still have to take the first step. But they are planning to. Those that have taken the step, are only growing even more.

Email marketing, Inspiration!, Tips, Trends

Choices in your email campaigns Yes, no and maybe…

More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example.

Cases, context, Email marketing, Marketing automation, Personalization, Trends

Sales in store, starting point of an email scenario

We were all tempted by the new iPad Pro. So we pulled over at the Apple Store and got ourselves one. In the following week the seller of service heedlessly poses some questions, that we answer as heedlessly.