Email Marketing 54

Email marketing, Strategy, Targeting, Tips, Trends

Topic of the month: Marketing Automation

Marketing automation is the ideal way to deliver the right message at the right time to your potential customers. Many companies believe that marketing automation is created for lazy marketers and results in impersonal messages, but you can quickly put that assumption to the side. It needs constant care and attention in order to achieve […]

Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Targeting, Tips

3 opt-in forms to learn from How to ask for more than just an email address

Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.

Content, Email marketing, How to start with email marketing, Personalization, Strategy, Targeting, Trends

The transformation of email marketing to marketing automation

A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?

Content, Design, Email marketing, How to start with email marketing, Strategy, Targeting

Tell a story using animated and static images

We are always looking for good examples of technique, design and marketing are connected into a catchy email. Because even for email marketing, your story should be relevant, but should also be appealing. In this example, clothing is packed with a fun twist.

Email marketing, Strategy, Trends

Email marketing is the start of any good relationship

You see them so often, those pages that introduce a new product or business. They’re short, promising, but all contain just a clear white space. For you to leave your email address. The winners of the “My pop-up restaurant” really scored here. They are already collecting the first customers for their new restaurant – and […]

Email marketing, Strategy, Targeting

A club message is simply a little bit more exclusive!

Nespresso is known for their special coffee capsules. As pioneer in their industry, they brilliantly combined their status as pioneer with a sense of exclusivity. Restocking mostly happens through e-commerce. The perfect environment for email marketing.