How To Start With Email Marketing 21

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.

Cases, How to start with email marketing, Inspiration!, Tips

Send a cat an email in 4 steps

Or at least to his owner. With this example we like to show that a simple message as “Run to the store and buy us some cat food” can work.

Afleverbaarheid, Cases, Deliverability, Email marketing, How to start with email marketing, Inspiration!, Strategy, Surveys, Testing, Tips, Trends

Flexmail launches the results of its Email Barometer for the third year in a row!

With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.

Design, How to start with email marketing, Targeting, Testing, Tips

Let your CTA stand out!

Of course an email message contains a call to action. And therefore we certainly have to implement a big button. Survey found in the past that a CTA based on a button increases the click through rate with 28 percent in contrast to a CTA presented in the shape of a link. Reason enough to […]

Content, Design, How to start with email marketing

Is the essence above the page fold?

The example that we put up here instantly reminded us of the technique of the newspaper world. Sometimes in the digital world we can learn a lot of the print world. There is something like the expression “above the fold” …

Afleverbaarheid, Content, Deliverability, Design, Email marketing, Flexmail TV, How to start with email marketing, Inspiration!, List Building, Personalization, Seasonal mailings, Surveys

The ultimate Christmas email marketing checklist Infographic

Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]

Cases, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Tips

7 tips for a perfect online Christmas card

The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards.

Deliverability, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Strategy, Tips

Flexmail takes home silver for Best performing Belgian Tool Award

On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.

Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Targeting, Tips

3 opt-in forms to learn from How to ask for more than just an email address

Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.

Content, Email marketing, How to start with email marketing, Personalization, Strategy, Targeting, Trends

The transformation of email marketing to marketing automation

A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?

Content, Design, Email marketing, How to start with email marketing, Strategy, Targeting

Tell a story using animated and static images

We are always looking for good examples of technique, design and marketing are connected into a catchy email. Because even for email marketing, your story should be relevant, but should also be appealing. In this example, clothing is packed with a fun twist.

How to start with email marketing

5 elements that you should drop from your email marketing strategy for 2015

Like all online communication channels, email marketing has gone through a major evolution in recent years. Contacts interact differently with their inbox then they did 5 years ago, and the content of email messages has changed significantly as well.