Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.
With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.
Of course an email message contains a call to action. And therefore we certainly have to implement a big button. Survey found in the past that a CTA based on a button increases the click through rate with 28 percent in contrast to a CTA presented in the shape of a link. Reason enough to […]
The example that we put up here instantly reminded us of the technique of the newspaper world. Sometimes in the digital world we can learn a lot of the print world. There is something like the expression “above the fold” …
Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]
The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards.
On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.
Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.
A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?
We are always looking for good examples of technique, design and marketing are connected into a catchy email. Because even for email marketing, your story should be relevant, but should also be appealing. In this example, clothing is packed with a fun twist.
Like all online communication channels, email marketing has gone through a major evolution in recent years. Contacts interact differently with their inbox then they did 5 years ago, and the content of email messages has changed significantly as well.
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