Inspiration! 35

Events, Inspiration!, Strategy, Tips, Trends

“It’s a salesting”, come again?

“It’s a salesting”, come again? No, not a typo by all accounts but the essence of Revenue Boulevard. On 26 February, my colleagues from Sales and I attended the one conference that focuses on the convergence of sales and marketing. All set to merge our activities or at least to gain the relevant knowledge and […]

Cases, Content, context, E-commerce, Inspiration!

The tourism industry: A ray of sunshine in your mailbox

Endless white beaches, ancient architecture and beautiful settings.The tourism industry has everything it takes to make its customers long for vacation using just one image. unfortunately images alone won’t be enough to convince the customers to choose your travel agency. You have to entice them to take that final step and trust you to take care […]

Cases, Content, context, E-commerce, Inspiration!

The food industry: Ready to eat emails

The food industry is a sector that celebrates creativity. New dishes, new combinations, exotic products and so on. Why can’t the communication have that same level of creativity? In this blog I’ll take a look at the email marketing within the food industry. A part from that I’ll share some tips and tricks to make […]

Content, Email marketing, Inspiration!, Marketing automation, Personalization, Strategy, Trends

The future email marketing trends!

Robots that get our groceries, autonomous cars and trash cans that empty themselves. Those are the things that come to mind when someone says trends of the future. These are all changes that will make our lives easier. That is what we are trying to achieve within email marketing as well. We are constantly searching […]

Email marketing, Inspiration!

My first week as an intern at Flexmail.

12 weeks of internships seems like a long time for students. In some cases that might very well be the case. For me on the other hand Friday came around in the blink of an eye and there I stood with a drink in my hand at the team mixer. The first week of my […]

Email marketing, Inspiration!, Strategy, Trends

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Every year around March we launch our Email Barometer, in which we want to map out the strategy of Belgian email marketers, end uncover trends and expectations within the Belgian email marketing landscape. But this edition, thing will be a bit different. With the arrival of the new General Data Protection Regulation, we want to […]

Cases, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Tips, Trends

Email marketing in 2020 Our predictions for the most future-proof channel

Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]

Cases, Email marketing, Inspiration!, Strategy, Tips

The importance of a good key word policy

In email marketing, it is important to draw the attention of the reader to read your message as detailed as possible. But we know only too well that we have to share this attention with other email marketers. Therefore, we have to keep in mind that sometimes we have only a few fractions of seconds […]

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.

Content, Email marketing, Geen onderdeel van een categorie, Inspiration!, Marketing automation, Personalization, Targeting

Discover the new Contact Related Content in the Smart Builder 2.0

Personalization and targeting are trends for a long time already within digital marketing, and there we within Flexmail are heavily anticipating on. We launched extensive segmentation options, interest groups, preferences and the Workflows in the past to set up elaborate marketing automation scenarios. Also Contact Related Content is in our arsenal for some years now, […]

Content, E-commerce, Email marketing, Inspiration!, Marketing automation, Personalization

Let contacts map out the communication route of your email marketing strategy

Is personalisation in your emails limited to “Dear Tom” or “Hi Kate”? Then this is the perfect time to wake up from your winter sleep and to delve into the boundless possibilities of dynamic content. Marketers are putting up information from their contacts in their newsletters for some time now, but as from now we […]

Email marketing, Inspiration!, Tips, Trends

Choices in your email campaigns Yes, no and maybe…

More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example.