Inspiration! 35

Cases, How to start with email marketing, Inspiration!, Tips

Send a cat an email in 4 steps

Or at least to his owner. With this example we like to show that a simple message as “Run to the store and buy us some cat food” can work.

Afleverbaarheid, Cases, Deliverability, Email marketing, How to start with email marketing, Inspiration!, Strategy, Surveys, Testing, Tips, Trends

Flexmail launches the results of its Email Barometer for the third year in a row!

With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.

context, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Testing

No American president without email marketing

That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing. During the previous elections, president […]

Cases, Inspiration!, Tips, Trends

An email message in the shape of a coloured coat stand!

Often email messages in a B2B environment are set up quite seriously. Freely translated you can just as well say boring. Today we put up an example that does not meet the stereotype, to the contrary even. Trello is a web based software to share and assign the necessary to do lists in your own […]

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text.

Cases, Content, E-commerce, Email marketing, Inspiration!, Personalization, Strategy, Surveys, Targeting, Tips

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]

Cases, Content, Email marketing, Inspiration!, Social media, Strategy, Tips

Think outside the email: how theSkimm differentiates her newsletter with content

It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]

Content, E-commerce, Email marketing, Inspiration!, Personalization, Reporting, Strategy

The magic of web tracking

I have no doubt that every email marketer attempts to refer his contacts to his website in every email campaign. Have you never wondered how convenient it would be if you could send your contacts an automated message after they visited a specific web page? Not only would that bring the marketer a step closer […]

Content, Email marketing, Inspiration!, Tips

12 content elements to use in your email marketing plan

A great email marketing message or blog post does not arise by chance. It does however, by good planning and a wide variety of content. But in addition to content, the shape is also important. Content can be presented in many ways. We are happy to inspire your email marketing calendar with this may be […]

Afleverbaarheid, Content, Deliverability, Design, Email marketing, Flexmail TV, How to start with email marketing, Inspiration!, List Building, Personalization, Seasonal mailings, Surveys

The ultimate Christmas email marketing checklist Infographic

Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]

Cases, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Tips

7 tips for a perfect online Christmas card

The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards.

Deliverability, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Strategy, Tips

Flexmail takes home silver for Best performing Belgian Tool Award

On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.