Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.
Without doubt you have already noticed that the reading or shopping experience on a website is sometimes – or rather often – interrupted by an opt-in pop-up. More in the shape of a light box, just as one that is used to display a picture.
Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]
The example that we introduce to you today of Frankwatching is a clear example of how content can be applied to turn a revenue eventually. But there are more remarkable elements about this email message.
E-mailcampagnes opzetten kan een grote uitdaging zijn. Contacten weten precies wat ze willen, en hebben meer dan ooit controle over wat er in hun inbox verschijnt. Toch blijft e-mail een zeer succesvolle marketing tool, mits je de juiste strategie hanteert. In deze aflevering van Flexmail TV delen we enkele tactieken om je te helpen. Zo […]
Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.
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