List Building 6

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.

Email marketing, List Building, Strategy, Tips

A pop-up works! Here’s the proof!

Without doubt you have already noticed that the reading or shopping experience on a website is sometimes – or rather often – interrupted by an opt-in pop-up. More in the shape of a light box, just as one that is used to display a picture.

Afleverbaarheid, Content, Deliverability, Design, Email marketing, Flexmail TV, How to start with email marketing, Inspiration!, List Building, Personalization, Seasonal mailings, Surveys

The ultimate Christmas email marketing checklist Infographic

Christmas is a pretty stressful time for lots of marketers. But it’s because everyone’s so busy that your marketing needs to be on point to get noticed during these busy days of the year. The pressure is on to get ROI on Christmas email marketing campaigns – use our tips to get results! Looking for […]

Email marketing, Inspiration!, List Building, Personalization, Surveys, Tips

Let your readers play along in your email message!

The example that we introduce to you today of Frankwatching is a clear example of how content can be applied to turn a revenue eventually. But there are more remarkable elements about this email message.

Email marketing, Flexmail TV, Inspiration!, List Building, Strategy, Targeting

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

E-mailcampagnes opzetten kan een grote uitdaging zijn. Contacten weten precies wat ze willen, en hebben meer dan ooit controle over wat er in hun inbox verschijnt. Toch blijft e-mail een zeer succesvolle marketing tool, mits je de juiste strategie hanteert. In deze aflevering van Flexmail TV delen we enkele tactieken om je te helpen. Zo […]

Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Targeting, Tips

3 opt-in forms to learn from How to ask for more than just an email address

Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.