Strategy 73

Content, Email marketing, Strategy, Tips

Adapting your marketing efforts to COVID-19, now and tomorrow

Depending on the industry you’re in and your business, you might have hit a bump during lockdown. It’s clear that the current pandemic has a huge impact on our way of living. Not only do people have to adapt their way of living and spending habits. Businesses are also struggling while trying to keep up […]

Cases, Content, Email marketing, Strategy, Tips

Communicating in times of crisis

We have thought long and hard about sending out an email in relation to our services during the current COVID-19 crisis. To start with, a few reassuring words: our entire team is able to work from home. There will be no impact on our services and you will still be able to contact our support […]

Events, Inspiration!, Strategy, Tips, Trends

“It’s a salesting”, come again?

“It’s a salesting”, come again? No, not a typo by all accounts but the essence of Revenue Boulevard. On 26 February, my colleagues from Sales and I attended the one conference that focuses on the convergence of sales and marketing. All set to merge our activities or at least to gain the relevant knowledge and […]

Content, Email marketing, Inspiration!, Marketing automation, Personalization, Strategy, Trends

The future email marketing trends!

Robots that get our groceries, autonomous cars and trash cans that empty themselves. Those are the things that come to mind when someone says trends of the future. These are all changes that will make our lives easier. That is what we are trying to achieve within email marketing as well. We are constantly searching […]

Events, Strategy, Tips, Trends

Advanced Email Conference Recap: AI, smart personalisation and email geeks

On 16 November, I headed off to the Advanced Email Conference in the heart of London. My expectations? Discovering new speakers, finding inspiration and checking what topics kept the UK e-mail landscape buzzing! Interested? Critical comments, self-reflection and new learning moments coming your way! Email geeks My first impressions of the audience? Positively-minded marketeers, determined […]

Email marketing, Strategy, Tips

Flexmail synchronises with Piesync

Flexmail is working together with Piesync. From now on you can sync all your favorite cloud apps with Flexmail through Piesync. Very useful for contact lists ( iCloud and Google Contacts) but also CRM connections such as Teamleader and Salesforce can be linked. About PieSync PieSync integrates your contacts 2-way and in real time between […]

Email marketing, Inspiration!, Strategy, Trends

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Every year around March we launch our Email Barometer, in which we want to map out the strategy of Belgian email marketers, end uncover trends and expectations within the Belgian email marketing landscape. But this edition, thing will be a bit different. With the arrival of the new General Data Protection Regulation, we want to […]

Cases, Email marketing, Strategy, Wetgeving

Are you ready for the arrival of the GDPR?

Perhaps you haven’t given the new European privacy legislation that is due to come into effect in May 2018 much thought yet; then again, you may very well be pulling out your hair as we speak. Is your strategy ready for all the changes? Do you know exactly what aspects you need to comply with?

Cases, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Tips, Trends

Email marketing in 2020 Our predictions for the most future-proof channel

Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]

Email marketing, Strategy, Trends

Hyper-personalization is the next step

The consultant of a known CRM package calls up the email marketing consultant from a common customer. Just to tune in. Previously these were two separate worlds. Today, email marketing is much like a marketing tool and vice versa. If we do any surfing in the world of email marketing, this trend is confirmed, the […]

Cases, Email marketing, Inspiration!, Strategy, Tips

The importance of a good key word policy

In email marketing, it is important to draw the attention of the reader to read your message as detailed as possible. But we know only too well that we have to share this attention with other email marketers. Therefore, we have to keep in mind that sometimes we have only a few fractions of seconds […]

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.