Not that everyone has found their way to email marketing. Even the barometer taught us in her last survey that quite some companies still have to take the first step. But they are planning to. Those that have taken the step, are only growing even more.
With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.
That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing. During the previous elections, president […]
No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]
It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]
Which strategy are you using when it comes to your email marketing list? That is the subject of the research that has been conducted in the first week of January by the American Ascend. Hot of the press and soon this will be matter to compare with the Belgian email barometer.
I have no doubt that every email marketer attempts to refer his contacts to his website in every email campaign. Have you never wondered how convenient it would be if you could send your contacts an automated message after they visited a specific web page? Not only would that bring the marketer a step closer […]
Without doubt you have already noticed that the reading or shopping experience on a website is sometimes – or rather often – interrupted by an opt-in pop-up. More in the shape of a light box, just as one that is used to display a picture.
On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.
This blog has taken off due to a small article in the newspaper. Google has come up with something new. Google will suggest answers to the users on the Gmail platform. What can we learn from this in terms of email marketing?
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