A large share of the email traffic that is leaving companies belongs in the category of transactional messages. A confirmation of a purchase, a report of the check-in at the airport, a memory for a yearly maintenance.
Nespresso has clearly remembered one classic statement in our digital world. Online doesn’t go without offline. Today they have executed that strategy into a double campaign. One through email marketing and one via good old auntie print mail.
E-mailcampagnes opzetten kan een grote uitdaging zijn. Contacten weten precies wat ze willen, en hebben meer dan ooit controle over wat er in hun inbox verschijnt. Toch blijft e-mail een zeer succesvolle marketing tool, mits je de juiste strategie hanteert. In deze aflevering van Flexmail TV delen we enkele tactieken om je te helpen. Zo […]
Marketing automation is the ideal way to deliver the right message at the right time to your potential customers. Many companies believe that marketing automation is created for lazy marketers and results in impersonal messages, but you can quickly put that assumption to the side. It needs constant care and attention in order to achieve […]
Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.
A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?
We are always looking for good examples of technique, design and marketing are connected into a catchy email. Because even for email marketing, your story should be relevant, but should also be appealing. In this example, clothing is packed with a fun twist.
You see them so often, those pages that introduce a new product or business. They’re short, promising, but all contain just a clear white space. For you to leave your email address. The winners of the “My pop-up restaurant” really scored here. They are already collecting the first customers for their new restaurant – and […]
Secretsales.com is a company that sells clothing, accessories and beauty products online. Nothing that is currently available in store, but stock surpluses and clothes from past seasons. They provide an online platform to over 1500 brands across the world to quickly get rid of their surpluses, and there’s a lot of money to earn. And […]
Nespresso is known for their special coffee capsules. As pioneer in their industry, they brilliantly combined their status as pioneer with a sense of exclusivity. Restocking mostly happens through e-commerce. The perfect environment for email marketing.
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