We’ve all met them, clients that are no longer engaged. They are no longer generating revenue and aren’t showing up in your shop anymore. With email marketing you can easily compose a message to wake up those hibernating clients. That’s what Ibis Hotels did right before the summer started.
Center Parcs is not a small player. With 4 parks they are the absolute market leader for short vacations in the United Kingdom. By using email marketing they aren’t directly trying to sell more vacations, but to get more return for every stay.
It’s a discussion that a lot of e-mail marketers love to get involved in. Can you include an animated gif in an email message? Will that be a problem for the spam filters? And what will be the reaction of the recipient? In the case of Dell, not a bad reaction at all!
The Indianapolis Symphony Orchestra has put a lot of effort in collecting email addresses. Its mailing list had thousands of email contacts. But in spite of their large volume of addresses, they were getting very low conversions. Optimizing the subject line, the call to actions and the content in general didn’t change much. It was […]
Every email message is a wrapping for a call to action. We often put a lot of effort into creating relevant content that we put in the right place in the email message. But just as often we don’t take the time for the text in our button, that has to seduce your reader to […]
Is your subscription form not collecting enough subscribers? A lot of e-mail marketers are struggling with the same problem. In this episode of Flexmail TV we share with you our three best tips to get the most out of your subscription form.
Whether you’re a seasoned email marketing or you’re just starting out, everyone wants to gather as many new subscriptions as possible. But does the subscription form on your website entice your visitors enough to subscribe? With this checklist you can make sure it does!
Have you already made your resolutions for 2014? Maybe you’d like to go to bed earlier, quit smoking, or adopt a healthier lifestyle. But let’s be honest, every year those resolutions only last for a couple of weeks (days?). Changing your lifestyle is a difficult task, but it’s a lot easier to stick with email […]
The holiday season is approaching. It is one of the most exciting times for e-marketers. First, because the number of campaigns traditionally increases, but also because of the major competition: it is even more important to stand out.
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