All elements of your email marketing are important. You contact only takes a few seconds to decide whether he will read your email. According to Epsilon about 65 per cent of the potential readers take a look at the sender address to decide whether or not they read the email.
Every year, you have to be more original to surprise your contacts. A lot of email marketers take advantage of birthdays to send a message to their contacts. We like to give you a couple of possibilities. You’ll see that you can do more than the classic birthday card!
The end of the year approaches and for many email marketers those are exciting days. And then they get the temptation to hurry to get all of the email campaigns on the way. That’s when they commit several major sins to the rules of good email marketing practices.
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