Targeting 14

Cases, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Tips, Trends

Email marketing in 2020 Our predictions for the most future-proof channel

Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]

Afleverbaarheid, Content, Email marketing, Personalization, Targeting

Open the gate to the inbox of your target group

We spend so many time trying to optimize every little detail of our campaign. We want stunning images and we ponder on for hours on that one font, matching colours and the right amount of whitespace. We invest blood, sweat and tears in our emails. And then there is nothing more heart-breaking than having to […]

Content, Email marketing, Geen onderdeel van een categorie, Inspiration!, Marketing automation, Personalization, Targeting

Discover the new Contact Related Content in the Smart Builder 2.0

Personalization and targeting are trends for a long time already within digital marketing, and there we within Flexmail are heavily anticipating on. We launched extensive segmentation options, interest groups, preferences and the Workflows in the past to set up elaborate marketing automation scenarios. Also Contact Related Content is in our arsenal for some years now, […]

context, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Testing

No American president without email marketing

That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing. During the previous elections, president […]

Email marketing, Personalization, Social media, Targeting

Email marketing is back from never being gone

Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium? Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one […]

Email marketing, Personalization, Targeting

Make a new start by stopping your marketing automation campaign in time

Am I hearing you right? Stopping a campaign? Indeed. Let’s illustrate our statement by an example. Imagine that Pinterest sends the following welcome campaign to her new subscribers: Day 1: Welcome! Day 2: Here some nice boards to follow Day 3: Create your first board! Day 4: How to share your board with other Pinteresters? […]

Cases, Content, E-commerce, Email marketing, Inspiration!, Personalization, Strategy, Surveys, Targeting, Tips

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]

Design, How to start with email marketing, Targeting, Testing, Tips

Let your CTA stand out!

Of course an email message contains a call to action. And therefore we certainly have to implement a big button. Survey found in the past that a CTA based on a button increases the click through rate with 28 percent in contrast to a CTA presented in the shape of a link. Reason enough to […]

Email marketing, Flexmail TV, Inspiration!, List Building, Strategy, Targeting

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

E-mailcampagnes opzetten kan een grote uitdaging zijn. Contacten weten precies wat ze willen, en hebben meer dan ooit controle over wat er in hun inbox verschijnt. Toch blijft e-mail een zeer succesvolle marketing tool, mits je de juiste strategie hanteert. In deze aflevering van Flexmail TV delen we enkele tactieken om je te helpen. Zo […]

Email marketing, Strategy, Targeting, Tips, Trends

Topic of the month: Marketing Automation

Marketing automation is the ideal way to deliver the right message at the right time to your potential customers. Many companies believe that marketing automation is created for lazy marketers and results in impersonal messages, but you can quickly put that assumption to the side. It needs constant care and attention in order to achieve […]

Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Targeting, Tips

3 opt-in forms to learn from How to ask for more than just an email address

Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently.

Content, Email marketing, How to start with email marketing, Personalization, Strategy, Targeting, Trends

The transformation of email marketing to marketing automation

A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?