Tips 31

Content, Email marketing, Strategy, Tips

Adapting your marketing efforts to COVID-19, now and tomorrow

Depending on the industry you’re in and your business, you might have hit a bump during lockdown. It’s clear that the current pandemic has a huge impact on our way of living. Not only do people have to adapt their way of living and spending habits. Businesses are also struggling while trying to keep up […]

Cases, Content, Email marketing, Strategy, Tips

Communicating in times of crisis

We have thought long and hard about sending out an email in relation to our services during the current COVID-19 crisis. To start with, a few reassuring words: our entire team is able to work from home. There will be no impact on our services and you will still be able to contact our support […]

Events, Inspiration!, Strategy, Tips, Trends

“It’s a salesting”, come again?

“It’s a salesting”, come again? No, not a typo by all accounts but the essence of Revenue Boulevard. On 26 February, my colleagues from Sales and I attended the one conference that focuses on the convergence of sales and marketing. All set to merge our activities or at least to gain the relevant knowledge and […]

Email marketing, Privacy, Tips, Wetgeving

How to make yourself GDPR compliant in 7 steps

GDPR has been cause for discussion in many companies. That is why we compiled a list of things you should do now to make sure that you’re ready for May 25th. 1. Awareness Consult different sources to make sure you understand what GDPR entails and what you have to do to be compliant. You can […]

Events, Strategy, Tips, Trends

Advanced Email Conference Recap: AI, smart personalisation and email geeks

On 16 November, I headed off to the Advanced Email Conference in the heart of London. My expectations? Discovering new speakers, finding inspiration and checking what topics kept the UK e-mail landscape buzzing! Interested? Critical comments, self-reflection and new learning moments coming your way! Email geeks My first impressions of the audience? Positively-minded marketeers, determined […]

Email marketing, Strategy, Tips

Flexmail synchronises with Piesync

Flexmail is working together with Piesync. From now on you can sync all your favorite cloud apps with Flexmail through Piesync. Very useful for contact lists ( iCloud and Google Contacts) but also CRM connections such as Teamleader and Salesforce can be linked. About PieSync PieSync integrates your contacts 2-way and in real time between […]

Cases, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Tips, Trends

Email marketing in 2020 Our predictions for the most future-proof channel

Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]

Email marketing, Privacy, Tips

Flexmail introduces new Privacy Policy for even more guarantee of privacy

Flexmail does everything to secure the data of her users. Next to the daily monitoring of systems and processes, the new Password Policy is now part as well. Due to this new policy you should set up a new password once. Would you like to further personalise the policy of your account, then you can […]

Cases, Email marketing, Inspiration!, Strategy, Tips

The importance of a good key word policy

In email marketing, it is important to draw the attention of the reader to read your message as detailed as possible. But we know only too well that we have to share this attention with other email marketers. Therefore, we have to keep in mind that sometimes we have only a few fractions of seconds […]

Cases, Email marketing, How to start with email marketing, Inspiration!, List Building, Strategy, Tips

The anatomy of two opt-in forms

Developing an email marketing list with enough email addresses is a mammoth task. Several opt-in forms on websites try to make this task easier. But any threshold that you pose, decreases the chances of a new email address. It is a constant balancing between minimalism and maximum information.

Email marketing, Inspiration!, Tips, Trends

Choices in your email campaigns Yes, no and maybe…

More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example.

Cases, How to start with email marketing, Inspiration!, Tips

Send a cat an email in 4 steps

Or at least to his owner. With this example we like to show that a simple message as “Run to the store and buy us some cat food” can work.