With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.
Often email messages in a B2B environment are set up quite seriously. Freely translated you can just as well say boring. Today we put up an example that does not meet the stereotype, to the contrary even. Trello is a web based software to share and assign the necessary to do lists in your own […]
The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text.
No one contradicts me when I say that collecting new subscriptions (read: potential buyers) is key for a fortunate email marketing campaign. But where a lot of marketers go over rather quickly, this brand stands still a little longer: how do I make sure that my customers come back? This example not only has a […]
It’s a utopian dream for each marketer that readers see his newsletter as an indispensable source of information they can’t find elsewhere. A professional visual is of course crucial, but what makes the newsletter really stand or fall is the content. According to Quartz Insights, 60% of the managers use e-newsletters as one of the […]
Of course an email message contains a call to action. And therefore we certainly have to implement a big button. Survey found in the past that a CTA based on a button increases the click through rate with 28 percent in contrast to a CTA presented in the shape of a link. Reason enough to […]
A great email marketing message or blog post does not arise by chance. It does however, by good planning and a wide variety of content. But in addition to content, the shape is also important. Content can be presented in many ways. We are happy to inspire your email marketing calendar with this may be […]
Without doubt you have already noticed that the reading or shopping experience on a website is sometimes – or rather often – interrupted by an opt-in pop-up. More in the shape of a light box, just as one that is used to display a picture.
The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards.
On November 26th, 2015 Flexmail won silver in the category “Best performing Belgian tool” during the Digital Marketing Awards. Improving ROI and conversions, ease of use and service were key in the decision-making process.
The example that we introduce to you today of Frankwatching is a clear example of how content can be applied to turn a revenue eventually. But there are more remarkable elements about this email message.
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