Trends 26

Events, Inspiration!, Strategy, Tips, Trends

“It’s a salesting”, come again?

“It’s a salesting”, come again? No, not a typo by all accounts but the essence of Revenue Boulevard. On 26 February, my colleagues from Sales and I attended the one conference that focuses on the convergence of sales and marketing. All set to merge our activities or at least to gain the relevant knowledge and […]

Content, Email marketing, Inspiration!, Marketing automation, Personalization, Strategy, Trends

The future email marketing trends!

Robots that get our groceries, autonomous cars and trash cans that empty themselves. Those are the things that come to mind when someone says trends of the future. These are all changes that will make our lives easier. That is what we are trying to achieve within email marketing as well. We are constantly searching […]

Events, Strategy, Tips, Trends

Advanced Email Conference Recap: AI, smart personalisation and email geeks

On 16 November, I headed off to the Advanced Email Conference in the heart of London. My expectations? Discovering new speakers, finding inspiration and checking what topics kept the UK e-mail landscape buzzing! Interested? Critical comments, self-reflection and new learning moments coming your way! Email geeks My first impressions of the audience? Positively-minded marketeers, determined […]

Email marketing, Inspiration!, Strategy, Trends

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Every year around March we launch our Email Barometer, in which we want to map out the strategy of Belgian email marketers, end uncover trends and expectations within the Belgian email marketing landscape. But this edition, thing will be a bit different. With the arrival of the new General Data Protection Regulation, we want to […]

Cases, Email marketing, Geen onderdeel van een categorie, Inspiration!, Strategy, Targeting, Tips, Trends

Email marketing in 2020 Our predictions for the most future-proof channel

Email marketing has often been labelled as a channel on the verge of extinction. But time and time again email has proven to be a high ROI channel that should be at the center of the marketing mix. In one of the keynotes at The Feweb Congress in December of 2016 we shared our predictions […]

Email marketing, Strategy, Trends

Hyper-personalization is the next step

The consultant of a known CRM package calls up the email marketing consultant from a common customer. Just to tune in. Previously these were two separate worlds. Today, email marketing is much like a marketing tool and vice versa. If we do any surfing in the world of email marketing, this trend is confirmed, the […]

Email marketing, Strategy, Trends

E-mail barometer confirms: e-mail can still grow

Not that everyone has found their way to email marketing. Even the barometer taught us in her last survey that quite some companies still have to take the first step. But they are planning to. Those that have taken the step, are only growing even more.

Email marketing, Inspiration!, Tips, Trends

Choices in your email campaigns Yes, no and maybe…

More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example.

Cases, context, Email marketing, Marketing automation, Personalization, Trends

Sales in store, starting point of an email scenario

We were all tempted by the new iPad Pro. So we pulled over at the Apple Store and got ourselves one. In the following week the seller of service heedlessly poses some questions, that we answer as heedlessly.

Afleverbaarheid, Cases, Deliverability, Email marketing, How to start with email marketing, Inspiration!, Strategy, Surveys, Testing, Tips, Trends

Flexmail launches the results of its Email Barometer for the third year in a row!

With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights.

Cases, Inspiration!, Tips, Trends

An email message in the shape of a coloured coat stand!

Often email messages in a B2B environment are set up quite seriously. Freely translated you can just as well say boring. Today we put up an example that does not meet the stereotype, to the contrary even. Trello is a web based software to share and assign the necessary to do lists in your own […]

Cases, Content, context, Trends

Pick up on the media!

You can view media wider than just the printed newspaper or the evening news on television. Everything that is fed by readable messages and visible images, you can sort under media. Social media also belong to this row, but the inbox of an email client as well.