Trends 26

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text.

Email marketing, Strategy, Surveys, Trends

The quality of the list is paramount!

Which strategy are you using when it comes to your email marketing list? That is the subject of the research that has been conducted in the first week of January by the American Ascend. Hot of the press and soon this will be matter to compare with the Belgian email barometer.

Social media, Trends

The social wall in your email message

In our series of trends in email marketing towards the new year, we’d like to show you a trick that’s rather experimental. We already know and use the social media buttons in our email messages. But what if we turn that around?

Email marketing, Inspiration!, Trends

Recipient triggers email marketing

The year is coming towards an end. However, email marketing is expecting some hardworking days because of that year end. The first trend lists and forecasts concerning the future or email marketing are seeping in. We filter them on attainability and we will present you the most remarkable visions in the upcoming weeks.

Inspiration!, Strategy, Trends

Philosophical remark about email marketing and communication

This blog has taken off due to a small article in the newspaper. Google has come up with something new. Google will suggest answers to the users on the Gmail platform. What can we learn from this in terms of email marketing?

Cases, Inspiration!, Strategy, Trends

A bit of dark humor in 6 steps

Email marketing doesn’t have to be dead serious all the time. A clever message can stick a lot longer than some dry business text. You can go for the upright joke…

Afleverbaarheid, Design, Email marketing, Strategy, Testing, Trends

Trend, email client becomes a gateway

A large share of the email traffic that is leaving companies belongs in the category of transactional messages. A confirmation of a purchase, a report of the check-in at the airport, a memory for a yearly maintenance.

Strategy, Tips, Trends

The event is comming, the astonishing has happend

Yes, the spelling mistakes in this title were implemented on purpose. As a trend watcher in the world of email marketing we obviously have subscribed to a dozen newsletter.

Cases, Inspiration!, Strategy, Tips, Trends

An integrated offline and online communication at Nespresso

Nespresso has clearly remembered one classic statement in our digital world. Online doesn’t go without offline. Today they have executed that strategy into a double campaign. One through email marketing and one via good old auntie print mail.

Cases, Email marketing, Inspiration!, Tips, Trends

From offline to online customer communication in 8 simple steps

Almost every offline store has a loyalty card. If you’re not so sure, just ask a lady’s wallet. The prestigious “Le Bon Marché” in Paris also offers one. Entirely offline. But with the first welcome email they’re already working on getting their customers active online as well.

Email marketing, Strategy, Targeting, Tips, Trends

Topic of the month: Marketing Automation

Marketing automation is the ideal way to deliver the right message at the right time to your potential customers. Many companies believe that marketing automation is created for lazy marketers and results in impersonal messages, but you can quickly put that assumption to the side. It needs constant care and attention in order to achieve […]

Content, Email marketing, How to start with email marketing, Personalization, Strategy, Targeting, Trends

The transformation of email marketing to marketing automation

A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions?