In the blog we already highlighted the trend where simplicity prevails on many occasions. Today we found another great example. The Galeria Inno email that landed in our inbox was clearly meant to seduce…
1 A clear opener
The menu that you’ll find at the top of the email message is very similar to the menu you’ll find at the top of the e-shop. When you’ve visited the website before, you’ll immediately recognize the look & feel. And they did that in a great way: they didn’t try to cram the entire menu of the website in 600 pixels. They clearly chose for 5 menu items, and 3 of them can clearly be used to segment clients.
Next you’ll find a themed image. Valentine’s Day is clearly coming up, but you don’t immediately get an exaggerated idea. They’ve placed the company logo discretely on the side, but because of the colors it still grabs the eye of the reader. The people who designed this message clearly had reading behaviors in mind.
2 A clear overview
In the intro they announced a treasure chest, and it’s presented here. Pay attention to the structure of the body text. They use sub titles that guide the eyes of the readers. These sub titels divide the message into easily digestible blocks – just enough to understand in an instance – but they also tell a story. From the romantic breakfast to the radiant “she” and the perfect “he”.
They only show 3 products for every category. This is where you see that an email marketing “artist” has created this email. For all 3, you can clearly get the message here. No endless explanation and introductions. Every image is clickable and guides to the correct sales page of that product. You don’t need a lot more to get that conversion.
3 Let’s finish with the online world
Online and offline still go hand in hand. So for those who don’t want to use the online shop – and there are still a lot of people who need to get used to shopping online – they clearly mention the physical stores. It’s no standard footer that they just place in every message. They mention Valentine’s Day again in a very subtle way. It is after all a holiday that you need to prepare for.
At the same time the footer is also being used to highlight the benefits and the USPs of the online shop. Free pickup, fast delivery and customer service need to build thrust. Especially when it’s immediately followed by a green number with service hours for customers that have questions. And they also apply simplicity to social media. In this email, they only highlight the Facebook page, but that will be different in the following newsletter. An approach that’s worth the try…