Email marketing can also support the online shop of your company. And that goes a lot further than promotions to announce new products.
Every owner of an online shop is familiar with this phenomenon. A customer starts with the purchase process. And then he suddenly stops. The buyer probably gets distracted by a phone call or by someone standing next to his computer. And he then starts with a new task, while completely forgetting his shopping basket in you online shop.
It’s like someone receives a phone call in the department store, and walks outside while abandoning the shopping cart. There is nothing more to do for the staff than to put the goods back on the shelves. When this happens in your online shop, there is another possible scenario. Provided that your e-shop quickly detects abandoned carts, you can ask the email marketing platform to automatically send an email that brings the shopping cart to the attention of the buyer.
The question is, how quickly do you respond? The American SaeCycle did some research. The grouped 200 e-shops with a diverse offer in their research. They examined the relationship between time and conversion – read sale – of abandoned shopping carts. An activation message that was sent after 20 minutes gives a ratio of 5.2 percent. When you send a reminder after an hour, you get less conversion, but still 3.6 percent.
Within the hour!
If you send an email after 24 hours, 2.6 percent of the customers will guide their shopping cart towards the checkout. The decision is simple and logical. Any attempt to try to reactivate your customer during the first hour, has the most success. So, don’t wait too long. Connect your e-shop and your email marketing platform as soon as possible.