Email marketing, Flexmail TV, Inspiration!, List Building, Strategy, Targeting

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Email marketing, Personalization, Social media, Targeting

Email marketing is back from never being gone

Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium? Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one […]

Email marketing lists, the numbers!

The growth of our mailing lists is usually our biggest concern. Email marketing is only successful if we always have a fresh supply of new email addresses. The American Marketing Sherpa is constantly looking for the right strategies that our colleagues put into action. Mar 20, 2013Ann Flipkens

Strategy

Intelligence in your email marketing

Secretsales.com is a company that sells clothing, accessories and beauty products online. Nothing that is currently available in store, but stock surpluses and clothes from past seasons. They provide an online platform to over 1500 brands across the world to quickly get rid of their surpluses, and there’s a lot of money to earn. And […]

Was this useful?

Creating valuable content is important when you want to do email marketing effectively. Deny this principle and you’ll never get a high score in the world of e-marketing. But there is another holy principle. You need to deliver the right content at the right time. May 22, 2013Thomas Vangelooven

Readers change in their reading habits

The time that you were sure that your email sitting was read while sitting in front of a computer screen, is long gone. That also means that you have to imagine how your contact consumes your message in a different way. Jan 23, 2013Michelle Dassen

Email marketing, Inspiration!, Strategy, Trends

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Every year around March we launch our Email Barometer, in which we want to map out the strategy of Belgian email marketers, end uncover trends and expectations within the Belgian email marketing landscape. But this edition, thing will be a bit different. With the arrival of the new General Data Protection Regulation, we want to […]

Do the reading test!

Most of your readers will scan your message. Literally, reading word for word is rare. Does it make sense then to send a periodical newsletter? Of course! Dec 7, 2012Ann Flipkens

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text. Feb 18, 2016Ann Flipkens

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Recente posts

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

An integrated offline and online communication at Nespresso

10 elements of a great welcome message

Bloopers you can avoid

Are you using animated images in your emails?

Give your automation a new dimension

Time to bring your email marketing into line with the GDPR

Are you ready for the arrival of the GDPR?

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Michelle Dassen

The best content directly in your inbox

Recente posts

You Might Also Like

Email marketing is back from never being gone

Email marketing lists, the numbers!

Intelligence in your email marketing

Was this useful?

Readers change in their reading habits

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Do the reading test!

Make your opt-in a powerful instrument