Email marketing, Flexmail TV, Inspiration!, List Building, Strategy, Targeting

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Communicating clearly in 3 simple steps

In the blog we already highlighted the trend where simplicity prevails on many occasions. Today we found another great example. The Galeria Inno email that landed in our inbox was clearly meant to seduce… Feb 13, 2015Ann Flipkens

Plan B with segmentation

Segmentation is key for a great email marketing strategy. Because the more specific you can be when choosing your contacts for the content that you’re going to send out, the higher your chances at relevance are. Jan 10, 2014Thomas Vangelooven

Another three powerful tips to convince your client (part 2)

With the ‘principles of persuasion’, American Psychology professor Robert Cialdini has written a manual to convince consumers to take action. Vital reading material for e-marketers! Jan 13, 2012Ann Flipkens

Seasonal mailings, Strategy

How do you wrap your contacts for the holidays?

The holiday season is approaching. It is one of the most exciting times for e-marketers. First, because the number of campaigns traditionally increases, but also because of the major competition: it is even more important to stand out. Nov 20, 2013Michelle Dassen

Cases, Email marketing, Inspiration!, Tips, Trends

From offline to online customer communication in 8 simple steps

Almost every offline store has a loyalty card. If you’re not so sure, just ask a lady’s wallet. The prestigious “Le Bon Marché” in Paris also offers one. Entirely offline. But with the first welcome email they’re already working on getting their customers active online as well. Aug 28, 2015Ann Flipkens

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text. Feb 18, 2016Ann Flipkens

Cases, Design, Email marketing, How to start with email marketing, Inspiration!, Seasonal mailings, Tips

7 tips for a perfect online Christmas card

The cold winter weather is back in our country, the days grow shorter and the Christmas lights will soon be taken out of their boxes. Before you know it, the holidays are just around the corner. This also means that the time of year has come to send out Christmas cards. Nov 30, 2015Alessia Cucciarre

Give your automation a new dimension

Automatically generated email messages are often used in email marketing. A subcription for a mailing list triggers an automated message. The fact that it’s your birthday is enough to receive an automated message in your inbox. Apr 16, 2014Michelle Dassen

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

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Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Michelle Dassen

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Communicating clearly in 3 simple steps

Plan B with segmentation

Another three powerful tips to convince your client (part 2)

How do you wrap your contacts for the holidays?

From offline to online customer communication in 8 simple steps

Make your opt-in a powerful instrument

7 tips for a perfect online Christmas card

Give your automation a new dimension