Email marketing, Flexmail TV, Inspiration!, List Building, Strategy, Targeting

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

5 times the product in the center at UI Stencils

Slowly but surely, we’re starting to see that the simplicity of a layout and focus on one specific product in becoming a trend in email marketing. And today’s example is no different. UI stencils specializes in making templates and sketches for digital media design. Feb 6, 2015Ann Flipkens

Content, E-commerce, Email marketing

A clear story in 3 phases

Very often we see some magnificent email messages dropping by. There are e-marketers that swear by e-newsletters that are charged with figures and where one message follows up the other, far in the inbox. Others like to use a nice visual, but limit their message to one single core. Such an example we have put […]

How to start with email marketing

5 questions you need to ask yourself about your email template

Using a template for your email marketing is a clever choice. It means that you can quickly and easily compose and send a professional-looking message. You also don’t need to worry about the conformity of branding and style. We’ve composed 5 question today that you need to ask yourself. The only goal? Making sure your […]

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text. Feb 18, 2016Ann Flipkens

Social media, Trends

The social wall in your email message

In our series of trends in email marketing towards the new year, we’d like to show you a trick that’s rather experimental. We already know and use the social media buttons in our email messages. But what if we turn that around? Dec 18, 2015Ann Flipkens

Let your customer know you want to get to know him in 5 steps

We already showed you how to create a succesful opt-in on your website. A great welcome message should follow. That’s the base. Usually, you wait until the next step to construct your commercial story. Shoe seller DUO takes an interesting approach. Nov 17, 2014Michelle Dassen

Email marketing, Inspiration!, Strategy, Trends

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Every year around March we launch our Email Barometer, in which we want to map out the strategy of Belgian email marketers, end uncover trends and expectations within the Belgian email marketing landscape. But this edition, thing will be a bit different. With the arrival of the new General Data Protection Regulation, we want to […]

Getting relevance from your databases

Do you have more than one product? Than you probably have more than one type of customer. If you look at the relevance principle, you can’t send a large group of contacts the same email. Especially when your range of products varies a lot. Oct 30, 2013Thomas Vangelooven

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

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Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Michelle Dassen

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5 times the product in the center at UI Stencils

A clear story in 3 phases

5 questions you need to ask yourself about your email template

Make your opt-in a powerful instrument

The social wall in your email message

Let your customer know you want to get to know him in 5 steps

Participate in the Email Barometer and find out how your email strategy stacks up against those of other Belgian marketers

Getting relevance from your databases