Email marketing, Flexmail TV, Inspiration!, List Building, Strategy, Targeting

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Cases, How to start with email marketing, Inspiration!, Tips

Send a cat an email in 4 steps

Or at least to his owner. With this example we like to show that a simple message as “Run to the store and buy us some cat food” can work. May 9, 2016Ann Flipkens

Proven again, segmentation works!

In email marketing segmenation is the highest good. To do segmentation we use all the data that we can collect for a contact. An email address is no longer enough if you want to do email marketing the right way. Jan 3, 2014Michelle Dassen

Place an ad in your message

Email marketing is always looking for conversion. We do that by designing a captivating email with a rock-solid call to action. But now we see a new trend pop up! Jan 25, 2014Ann Flipkens

Smartwatches and email marketing, it takes some adjusting

The Apple Watches, which gradually come our way in large numbers, are slowly but surely being placed on the agenda of the e-marketer. Because everything is again becoming a tad different. And it’s better to be prepared for that. May 13, 2015Michelle Dassen

Email marketing, Inspiration!, Tips, Trends

Choices in your email campaigns Yes, no and maybe…

More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example. May 17, 2016Michelle Dassen

Strategy

Ten critical notes – with improvements – on a reactivation email

We’ve all met them, clients that are no longer engaged. They are no longer generating revenue and aren’t showing up in your shop anymore. With email marketing you can easily compose a message to wake up those hibernating clients. That’s what Ibis Hotels did right before the summer started. Jun 27, 2014Ann Flipkens

Cases, E-commerce, Email marketing, Inspiration!, Tips, Trends

Make your opt-in a powerful instrument

The procedure is known. When someone subscribes to your newsletter, then you confirm that. This often happens with a transactional message without too many bells and whistles. And equally often they appear with an ordinary flat text. Feb 18, 2016Ann Flipkens

Seasonal mailings

10 tips to integrate a promo code in your email marketing

You’ll often see them pass by. Email messages in which a promotional code tries to seduce the reader. Everyone agrees that it can greatly increase the conversion. Who doesn’t like a little benefit? The thing is that there are some basic rules you need to master to get the best results out of your promotional […]

Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

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Flexmail TV: Hoe verstuur je gerichte en relevante e-mailcommunicatie

Michelle Dassen

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Send a cat an email in 4 steps

Proven again, segmentation works!

Place an ad in your message

Smartwatches and email marketing, it takes some adjusting

Choices in your email campaigns Yes, no and maybe…

Ten critical notes – with improvements – on a reactivation email

Make your opt-in a powerful instrument

10 tips to integrate a promo code in your email marketing