Research of the American Pew Research Center recently showed that email is the most important online tools, for everyone who is working professionally.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. A survey conducted amongst internet users about the role of the internet in their worklives showed that email and work still go hand in hand. Only 4% ranked social media in first place. The study was conducted end of September, 2014 amongst a panel of 1.066 adult American internet users.
When asked in this study – more than half of respondents – 54 percent – said that they believed the Internet to be “very important” for doing their job. If the question was even more specific, six in ten (61%) American workers who use the internet say email is “very important” for doing their job. Far fewer workers describe landline phones (35%) or cell phones and smartphones (24%) as “very important.” There seems to be more primacy to the classic telephone wire. This was however slightly nuanced for those whose job requires a lot of traveling. But still, if you have to choose a marketing channel, telemarketing will get you less direct effect today when you compare it to email.
Working more efficiently
Clearly, email hasn’t only grown, but it also continues to mature. It was from day one destined to be the expected killer app, together with the internet – then called ARPANET. Email has clearly filled that expectation, according to a recent study. Even spam, SMS and social media, according to the survey results, aren’t able to compete with email for first place. Moreover, they also discovered a positive effect on productivity. No less than 46 percent of respondents reported that tools such as e-mail gave them the opportunity to be more efficient when working. Yet another reason to embrace email.
Even after hours
The research also revealed that email increases the world of people. Slightly more than half – 51 percent – of those surveyed indicated that by using e-mail they could keep in touch with more people than before. More than a third – 39 percent – indicated that e-mail gave them the opportunity to be more flexible when organizing their working hours. That is after all the advantage when comparing it to the phone. You counterparty shouldn’t necessarily be available to receive your message. But these figures also show that the working population is active in their inbox even outside the traditional working hours. Another additional contact time for email marketing.