The holiday season is approaching. It is one of the most exciting times for e-marketers. First, because the number of campaigns traditionally increases, but also because of the major competition: it is even more important to stand out.
So you’re certainly not going to face the year-end rush unprepared. The web shop is already excelling behind the scenen and we already planned our wave of emails. That’s just elementary. If we are already thinking about Christmas and New Year, maybe our contacts are as well.
You know the contacts that bought gifts in your online shop last year. Why wouldn’t you send them a message with an exclusive link to the holiday pages on your webshop? With this ‘sneak preview’ they can get ideas and replete their wish list. And why shouldn’t you give them the possiblity to send that wish list to a contact?
You can also supply your contacts with a check list. That way they can efficienty plan their holiday shopping. You can offer that check list webbased, and add the necessary links to your webshop. Conversion for later if you will.
You can also take it up a notch with these two tips. Why don’t your suggest your contacts to subscribe – with the click of a button of course – to a special newsletter that groups holiday trends and fun gift ideas? Every lifestyle magazine is doing it. Why shouldn’t you? Make sure your include forward-to-a-friend links!
Of course these tips don’t only apply to the Holiday season, but for every recurrent sales moment. Valentine is the next one on the calendar. Father’s Day and Mother’s Day, start of the summer, start of the school year, …