Personalization and targeting are trends for a long time already within digital marketing, and there we within Flexmail are heavily anticipating on. We launched extensive segmentation options, interest groups, preferences and the Workflows in the past to set up elaborate marketing automation scenarios. Also Contact Related Content is in our arsenal for some years now, […]
Is personalisation in your emails limited to “Dear Tom” or “Hi Kate”? Then this is the perfect time to wake up from your winter sleep and to delve into the boundless possibilities of dynamic content. Marketers are putting up information from their contacts in their newsletters for some time now, but as from now we […]
Not that everyone has found their way to email marketing. Even the barometer taught us in her last survey that quite some companies still have to take the first step. But they are planning to. Those that have taken the step, are only growing even more. May 24, 2016Ann Flipkens
More often we receive emails in our inbox with a Call to action that lets us make a choice. In the illustration you see an example. May 17, 2016Michelle Dassen
Or at least to his owner. With this example we like to show that a simple message as “Run to the store and buy us some cat food” can work. May 9, 2016Ann Flipkens
We were all tempted by the new iPad Pro. So we pulled over at the Apple Store and got ourselves one. In the following week the seller of service heedlessly poses some questions, that we answer as heedlessly. Apr 22, 2016Ann Flipkens
It happened, after four years of work, almost noiseless. The European Parliament has recently approved new measures that give civils more control about the digital use of their personal data. We take a second to have a look at the consequences on the terms of email marketing. Apr 15, 2016Thomas Vangelooven
With this annual national survey we wanted to find out how Belgian companies are currently dealing with email marketing. We map their strategy in 2015 and reveal the trends and expectations of the Belgian email marketing landscape in 2016. The overall results of the Email Barometer reveal some interesting insights. Mar 30, 2016Michelle Dassen
That the battle over the White House in the United States has erupted, there the news reports leave no doubt. But does email marketing play a big role here? We went to nose about in the campaigns and came to a disconcerting conclusion: no new American president without email marketing. During the previous elections, president […]
Email marketing regularly dares to be the center of a much-discussed topic: is email really a dying communication medium? Many marketers claimed that traditional media are stepping aside for new communication media such as social networks and apps. Of course we are not disputing the decreasing effectiveness of a mass communication medium that sends one […]
Often email messages in a B2B environment are set up quite seriously. Freely translated you can just as well say boring. Today we put up an example that does not meet the stereotype, to the contrary even. Trello is a web based software to share and assign the necessary to do lists in your own […]
That is the conclusion of a recent study of the American MarketingSherpa at the end of 2015. They surveyed how a consumer likes to receive offers. Mar 3, 2016Thomas Vangelooven