Very often – or in most cases – you get email messages on which every detail has been spent a lot of thinking. Copywriters haves given the best of themselves and have been digging into A/B testing numerous times. Until this example popped up in our mailbox. Oct 22, 2015Ann Flipkens
Email marketing doesn’t have to be dead serious all the time. A clever message can stick a lot longer than some dry business text. You can go for the upright joke… Oct 15, 2015Michelle Dassen
The context in which someone receives an email message is very relevant. Sometimes the calendar can give us a hand with this relevance. We are back with a series of seasonal email campaigns. Oct 9, 2015Thomas Vangelooven
A large share of the email traffic that is leaving companies belongs in the category of transactional messages. A confirmation of a purchase, a report of the check-in at the airport, a memory for a yearly maintenance. Sep 25, 2015Thomas Vangelooven
Yes, the spelling mistakes in this title were implemented on purpose. As a trend watcher in the world of email marketing we obviously have subscribed to a dozen newsletter. Sep 18, 2015Ann Flipkens
It was a coincidence, but when looking for a software for the recording business processes, we subscribed to two trial versions at two different companies. Of course you will get a neat – like the laws of email marketing demand it – welcome message. Only they both differ significantly from each other. We put them […]
Nespresso has clearly remembered one classic statement in our digital world. Online doesn’t go without offline. Today they have executed that strategy into a double campaign. One through email marketing and one via good old auntie print mail. Sep 4, 2015Michelle Dassen
Almost every offline store has a loyalty card. If you’re not so sure, just ask a lady’s wallet. The prestigious “Le Bon Marché” in Paris also offers one. Entirely offline. But with the first welcome email they’re already working on getting their customers active online as well. Aug 28, 2015Ann Flipkens
E-mailcampagnes opzetten kan een grote uitdaging zijn. Contacten weten precies wat ze willen, en hebben meer dan ooit controle over wat er in hun inbox verschijnt. Toch blijft e-mail een zeer succesvolle marketing tool, mits je de juiste strategie hanteert. In deze aflevering van Flexmail TV delen we enkele tactieken om je te helpen. Zo […]
Marketing automation is the ideal way to deliver the right message at the right time to your potential customers. Many companies believe that marketing automation is created for lazy marketers and results in impersonal messages, but you can quickly put that assumption to the side. It needs constant care and attention in order to achieve […]
Using a form on your website to collect email addresses is a classic – and a good one. You can go for the fast approach of simply asking the email address – without asking your future subscriber anything more. But you can also do things differently. Aug 25, 2015Michelle Dassen
A modern marketer knows only too well that his customers are not identical. Why then send out a campaign that is not tailored to each individual? Sending the same message to all your contacts is not always the best approach. Don’t we all want to create campaigns that increase the open rate and maximize conversions? […]