Apemag

  • Home
  • Whitepapers
  • Categories
    • Email marketing
    • Personalization
    • Targeting
    • Trends
  • Contact
Uncategorized

Place an ad in your message

Email marketing is always looking for conversion. We do that by designing a captivating email with a rock-solid call to action. But now we see a new trend pop up!

adindeemailEmail marketers are playing it safe. If one call to action isn’t working, we have to put a Plan B in place. Publishers are doing it for decades, but now we are starting to see them pop up in email messages like mushrooms: ads in email messages.

Banner

This ad can be used in many different ways. You can place a banner in your email, just like you would do on your website. And the content of that banner can be different from the content of your newsletter. We are talking about a Plan B here.

Google ‘alike’

You could also place your own ad in your newsletter which looks like an ad from Google. The format, title and a short sentence are important. Your readers are used to clicking on these type of ads. But this time not Google is taking advantage, but you are! Because they are redirected to your landing page.

Own format

adinemaileigenformaatYou can experiment yourself with new formats, but you always have to make sure that you ‘ad’ is engaging. The example below is a mix of the Google ads and the idea that content should seduce your reader. The best of two worlds!

Are you already placing ads in your newsletter to your own website? Let us know in the comments!

Jan 25, 2014Ann Flipkens
Previous storyThe checklist for a great subscription formNext storyMake sure a welcome is a real welcome!
Home Place an ad in your message
9 years ago Uncategorized349
Ann Flipkens
Twitter
The best content directly in your inbox

Get notifications for new blog articles or subscribe for your GDPR communication!

Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
  You Might Also Like  
Strategy

Center Parcs goes for higher conversion in Britain

Center Parcs is not a small player. With 4 parks they are the absolute market leader for short vacations in the United Kingdom. By using email marketing they aren’t directly trying to sell more vacations, but to get more return for every stay. May 25, 2014Ann Flipkens

How to start with email marketing, Seasonal mailings, Strategy

The perfect email with a closing discount in 7 steps!

Dutch clothing chain Perfectly Basics is very active online. This should also include a strong email marketing strategy. And Perfectly Basics clearly thinks about what they send to their mailing lists. Oct 17, 2014Michelle Dassen

5 times simplicity and efficiency: LittleBits

LittleBits is a hype today. You can use small bits of electronics attached to magnets to place them in an order and program them. Simplicity isn’t just the key word for the blocks – even a child can get to work with them – but also for their email marketing. Jan 29, 2015Ann Flipkens

Don’t wait too long

Email marketing can also support the online shop of your company. And that goes a lot further than promotions to announce new products. Dec 19, 2012Thomas Vangelooven

How to start with email marketing, Strategy

De words in a CTA can speak!

Every email message is a wrapping for a call to action. We often put a lot of effort into creating relevant content that we put in the right place in the email message. But just as often we don’t take the time for the text in our button, that has to seduce your reader to […]

Email marketing, Strategy, Trends

E-mail barometer confirms: e-mail can still grow

Not that everyone has found their way to email marketing. Even the barometer taught us in her last survey that quite some companies still have to take the first step. But they are planning to. Those that have taken the step, are only growing even more. May 24, 2016Ann Flipkens

How to start with email marketing, Strategy

How do you get the most out of your subscription form?

Is your subscription form not collecting enough subscribers? A lot of e-mail marketers are struggling with the same problem. In this episode of Flexmail TV we share with you our three best tips to get the most out of your subscription form. Apr 23, 2014Michelle Dassen

Be creative with the alt tag

Working with images in an email message is always a bit of a gamble. Especially if you want to wrap your entire message into one or several images. A lot of email clients don’t show the images by default. But there is a way to get that limitation out of the way. Apr 25, 2014Ann […]

Most Viewed
1,937

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

1,426

An integrated offline and online communication at Nespresso

1,357

10 tips to integrate a promo code in your email marketing

1,275

Bloopers you can avoid

1,143

Was this useful?

1,094

11 ideas to improve your opt-in form

1,063

10 elements of a great welcome message

1,012

Give your automation a new dimension

2018 © Flexmail