When you go to a store, you often find some cards laying around that customers can use to fill out their email address. It is a good idea to use an offline channel to gather more subscriptions. Below, you’ll find some ideas to do this as efficiently as possible.
The customer fills out the card and puts it in the box. At the end of the month all those tickets are taken out and entered in the email platform. At this moment, two dangers are lying around the corner. As a considerable time has passes between the completion of the form and the receiving e-mail, it is possible that the customer can’t even remember that he ever subscribed. And that is an inevitable requirement to get the contact reading your email.
Mistakes
Misspellings are another danger. Typing mistakes like ‘ahoo.com’ instead of ‘yahoo.com’ can be recognized by the person filling in the address. But mistakes in front of the @ sign are less easy to sort out. That’s not good for your deliverability. And your reputation with the spam filter could be damaged. The chance that you are mailing more to non-existent email addresses increases.
Cash receipt
Some stores have devised a new tactic. They ask their customers if they wish to receive their cash receipt by e-mail. This comes in hand if you later want to return something, and the so much needed cash receipt is thrown in the paper bin. It’s suddenly surfing along on the hype of smartphones and other mobile devices. In that case, the customer will not only give a regular address, but it will also be spelled to the employee, when he or she the e-mail enters into the system. You hit two birds with one stone. You have a regular address and it is correct too.
Opt-in
But you’re not there yet. The next question arises. Would you like to receive additional offers in your inbox, in addition to the service of the cash? The employee just has to tick an extra check box. And the customer will say “yes.” Especially if you offer a discount of x per cent to “yes” on the receipt. Just print a receipt the customer can sign for approval. Your list grew by a very valuable email address!
