A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. That’s why it is fun to look ahead.
A couple of weeks ago a fascinating discussion started on Twitter at # emailin5years. Several email experts gave a few bold statements about their vision on the medium. We present you some of the highlights.
Mobile
Does the feature of email lie in the mobile world? Well, there are several email gurus who believe that there will only be mobile email providers in the feature. They juggle with big numbers: more than a million users. They expect a strong connection between the email account and what we know today as the ‘Google /Windows wallet’ or ‘Apple passbook’. Within five years people will act surprised when you are still checking your emails on a computer.
Deliverability rates
It remains a difficult issue: delivering your email in the correct inbox while avoiding every spam filter. According to some gurus there will soon no longer be spam. Or it will be so well hidden that a typical user will not be aware of its existence. On the other hand other e-marketers talk about a smart email. One that searches her way to the correct recipient. You send an email about the latest holiday destination to email address A. The email carries a number of features that will help an expert system to decide that the email shouldn’t be delivered to the inbox of A, but to inbox B. because A always forwards these types of emails to B.
The future of the inbox
According to the participants of the discussion, the principle of last received, so at the top of the list will no longer be valid. No, the closer the bond with the recipient, the higher you will score. Within five years, the reading density of your email messages will determine your position in the inbox. Email clients will be even smarter. They maybe get a tad of ‘artificial intelligence’. Others bet that the principle of the unique inbox will disappear. Recipients will have several boxes. One for work, one for personal, one for hobbies. But they will always be addressed with the same email address.
Living email
Within five years, emails will have the form of ‘living’ tekst. On one hand, the time of opening will determine what you read. Never old and expired deals under your nose. Always the current offers. The message adapts. Others also see a form of structuring of the email messages by using tags. Just like xml in a rss-feed. That also means that the content of an email message can also be drawn directly from a knowledge database. One that can be accessed on your mobile phone. Maybe he doesn’t want to read articles about traveling today. But when he searches on his mobile phone tomorrow…
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