Apemag

  • Home
  • Whitepapers
  • Categories
    • Email marketing
    • Personalization
    • Targeting
    • Trends
  • Contact
Uncategorized

The future of email marketing (I)

A year transition still remains an ideal time to look towards the feature. Email marketing will certainly look different tomorrow then it does today. That’s why it is fun to look ahead.
toekomst
A couple of weeks ago a fascinating discussion started on Twitter at # emailin5years. Several email experts gave a few bold statements about their vision on the medium. We present you some of the highlights.

Mobile

Does the feature of email lie in the mobile world? Well, there are several email gurus who believe that there will only be mobile email providers in the feature. They juggle with big numbers: more than a million users. They expect a strong connection between the email account and what we know today as the ‘Google /Windows wallet’ or ‘Apple passbook’. Within five years people will act surprised when you are still checking your emails on a computer.

Deliverability rates

It remains a difficult issue: delivering your email in the correct inbox while avoiding every spam filter. According to some gurus there will soon no longer be spam. Or it will be so well hidden that a typical user will not be aware of its existence. On the other hand other e-marketers talk about a smart email. One that searches her way to the correct recipient. You send an email about the latest holiday destination to email address A. The email carries a number of features that will help an expert system to decide that the email shouldn’t be delivered to the inbox of A, but to inbox B. because A always forwards these types of emails to B.

The future of the inbox

According to the participants of the discussion, the principle of last received, so at the top of the list will no longer be valid. No, the closer the bond with the recipient, the higher you will score. Within five years, the reading density of your email messages will determine your position in the inbox. Email clients will be even smarter. They maybe get a tad of ‘artificial intelligence’. Others bet that the principle of the unique inbox will disappear. Recipients will have several boxes. One for work, one for personal, one for hobbies. But they will always be addressed with the same email address.

Living email

Within five years, emails will have the form of ‘living’ tekst. On one hand, the time of opening will determine what you read. Never old and expired deals under your nose. Always the current offers. The message adapts. Others also see a form of structuring of the email messages by using tags. Just like xml in a rss-feed. That also means that the content of an email message can also be drawn directly from a knowledge database. One that can be accessed on your mobile phone. Maybe he doesn’t want to read articles about traveling today. But when he searches on his mobile phone tomorrow…

Jan 2, 2013Ann Flipkens
Previous storyBloopers you can avoidNext storyThe future of email marketing (II)
Home The future of email marketing (I)
8 years ago Uncategorized168
Ann Flipkens
Twitter
The best content directly in your inbox

Get notifications for new blog articles or subscribe for your GDPR communication!

Recente posts
  • Adapting your marketing efforts to COVID-19, now and tomorrow 14 May 2020
  • Communicating in times of crisis 20 March 2020
  • “It’s a salesting”, come again? 1 March 2019
  • The real estate industry: Building your client base using email marketing 23 May 2018
  • The tourism industry: A ray of sunshine in your mailbox 2 May 2018
  You Might Also Like  
Events, Strategy, Tips, Trends

Advanced Email Conference Recap: AI, smart personalisation and email geeks

On 16 November, I headed off to the Advanced Email Conference in the heart of London. My expectations? Discovering new speakers, finding inspiration and checking what topics kept the UK e-mail landscape buzzing! Interested? Critical comments, self-reflection and new learning moments coming your way! Email geeks My first impressions of the audience? Positively-minded marketeers, determined […]

Cases, Content, context, E-commerce, Inspiration!

The tourism industry: A ray of sunshine in your mailbox

Endless white beaches, ancient architecture and beautiful settings.The tourism industry has everything it takes to make its customers long for vacation using just one image. unfortunately images alone won’t be enough to convince the customers to choose your travel agency. You have to entice them to take that final step and trust you to take care […]

Be creative with the alt tag

Working with images in an email message is always a bit of a gamble. Especially if you want to wrap your entire message into one or several images. A lot of email clients don’t show the images by default. But there is a way to get that limitation out of the way. Apr 25, 2014Ann […]

Optimize your subject line with these tips

We no longer have to explain the power of a catchy subject line. If that first element of your email campaign doesn’t succeed to draw the attention of your contact, it’s end of story for your campaign. With these three elements you get the most out of your subject line every time. Jul 6, 2011Thomas […]

Email marketing, Inspiration!, Trends

Recipient triggers email marketing

The year is coming towards an end. However, email marketing is expecting some hardworking days because of that year end. The first trend lists and forecasts concerning the future or email marketing are seeping in. We filter them on attainability and we will present you the most remarkable visions in the upcoming weeks. Nov 19, […]

Strategy

Don’t get blinded by reading rates, focus on viewing rates as well!

In email marketing, we always look at the statistics. We calculate the success of the campaign primarily based on the open rate, and the click rate. But aren’t we focusing too much on those reading rates? Dec 4, 2014Michelle Dassen

Content, Email marketing, Inspiration!, Tips

12 content elements to use in your email marketing plan

A great email marketing message or blog post does not arise by chance. It does however, by good planning and a wide variety of content. But in addition to content, the shape is also important. Content can be presented in many ways. We are happy to inspire your email marketing calendar with this may be […]

Cases, Content, context, E-commerce, Inspiration!

The food industry: Ready to eat emails

The food industry is a sector that celebrates creativity. New dishes, new combinations, exotic products and so on. Why can’t the communication have that same level of creativity? In this blog I’ll take a look at the email marketing within the food industry. A part from that I’ll share some tips and tricks to make […]

Most Viewed
1,063

10 elements of a great welcome message

1,039

An integrated offline and online communication at Nespresso

1,010

Are you using animated images in your emails?

965

Time to bring your email marketing into line with the GDPR

923

More subscriptions, less unsubscriptions: razor sharp e-commerce of Dollar Shave Club

878

Think outside the email: how theSkimm differentiates her newsletter with content

846

Give your automation a new dimension

817

Are you ready for the arrival of the GDPR?

2018 © Flexmail